Five Elms Capital leads investment round in Atlanta SaaS firm
February 13, 2017 | Bobby Burch
Five Elms Capital is continuing a streak of deals to kick off 2017.
The Kansas City-based venture capital firm announced Monday that it’s the lead investor in MemberClicks, a SaaS provider that helps associations, trade groups and nonprofits manage members. Five Elms — which was joined by New York-based Level Equity as lead investors — did not disclose the value of its investment in the Atlanta-based company.
The investment comes about a month after Five Elms investment in a San Diego-based security firm.
Five Elms managing partner Fred Coulson said that his company has been proactive in targeting the association management space.
“They have been very thoughtful about building a disruptive and modern SaaS platform in a space where many others have invested far too little in their technology stacks,” Coulson said in a release. “This investment comes at a time when MemberClicks has all the pieces in place to step on the gas and meaningfully scale their business.”
MemberClicks CEO Mark Sedgley said that the capital will allow the company to enhance its product offering and expand its sales and marketing efforts. MemberClicks works with more than 1,600 North American organizations, the company said.
Five Elms has invested in other area firms such as Kansas City-based United Medicare Advisors, Lenexa-based Smart Warehousing and Kansas City-based Spring Venture Group, of which Coulson is founder and chairman. Five Elms focuses on investments of $3 to $30 million in business-to-business firms with $2 to $20 million in revenue.

2017 Startups to Watch
stats here
Related Posts on Startland News
Peek inside: Wild Way coffee rolling Austin flavor onto Kansas City’s bean scene
Christine Clutton is taking the rollout of her Wild Way coffee camper concept one cup at a time, she said. Debuting Friday in Midtown, the mobile shop — serving coffee, tea and pastries with a mix of Austin and local flavors — is envisioned as a temporary stop on Clutton’s entrepreneurial journey, she said. “Our…
Nonprofit Village in Midtown aims to cut costs, attack basic needs for mission-based groups
An area investment firm has opened a new collaborative working space to help support Kansas City’s vast network of nonprofits. Led by Jon McGraw and Mehgan Flynn, 31w31 investment group launched the Nonprofit Village, a 6,300-square-foot space at the recently-renovated historic building at 31 W. 31st St. The village hopes to soothe the pervasive challenge…
Merchtable powers a chorus of online stores for emerging bands, artists
Lawrence-based Merchtable plays the tune of an accidental tech company, said co-founder Burton Parker, but it’s proven to be a song of success. Operating 200 online merch stores for such varied artists as singer-songwriter Rufus Wainwright, comedian Maria Bamford, avant-garde metal band Neurosis, and a host of podcast, DJ, dance and EDM clients, the business…
Made in KC launching Country Club Plaza marketplace with taproom, food, makers
A new Made in Kansas City retail concept on the Country Club Plaza will offer local makers and food vendors space to grow their product lines, as well as a prominent showcase in one the city’s busiest shopping destinations, said Made in KC co-founder Tyler Enders. “The whole goal of this — which we feel…
