Five Elms Capital leads investment round in Atlanta SaaS firm
February 13, 2017 | Bobby Burch
Five Elms Capital is continuing a streak of deals to kick off 2017.
The Kansas City-based venture capital firm announced Monday that it’s the lead investor in MemberClicks, a SaaS provider that helps associations, trade groups and nonprofits manage members. Five Elms — which was joined by New York-based Level Equity as lead investors — did not disclose the value of its investment in the Atlanta-based company.
The investment comes about a month after Five Elms investment in a San Diego-based security firm.
Five Elms managing partner Fred Coulson said that his company has been proactive in targeting the association management space.
“They have been very thoughtful about building a disruptive and modern SaaS platform in a space where many others have invested far too little in their technology stacks,” Coulson said in a release. “This investment comes at a time when MemberClicks has all the pieces in place to step on the gas and meaningfully scale their business.”
MemberClicks CEO Mark Sedgley said that the capital will allow the company to enhance its product offering and expand its sales and marketing efforts. MemberClicks works with more than 1,600 North American organizations, the company said.
Five Elms has invested in other area firms such as Kansas City-based United Medicare Advisors, Lenexa-based Smart Warehousing and Kansas City-based Spring Venture Group, of which Coulson is founder and chairman. Five Elms focuses on investments of $3 to $30 million in business-to-business firms with $2 to $20 million in revenue.
2017 Startups to Watch
stats here
Related Posts on Startland News
First down for Healthy Hip Hop: Roy Scott teams with Champ for game-changing reboot
If it’s making money, don’t give up on it, said Roy Scott, rapper-turned-founder of Healthy Hip Hop. A new partnership with Champ System — a growing Kansas City sports apparel company with a popular hip hop-inspired mascot — will keep the performance- and tech-based startup in school gymnasiums and beyond as Scott’s company continues a…
SquareOffs public polling pilot with Oregon TV station could be a new niche
Opinions are constant, said Jeff Rohr, CEO of the Kansas City startup SquareOffs. As social media consumers look for new ways to voice a plethora of differing views, Rohr said he and his company have inked a major deal with News-Press and Gazette Co. (NPG), that could overhaul the public polling conducted by local news…
Limited edition: Champ System carries sports apparel from the field to Westport
When the choice came down to quick, easy money or grinding out his own brand, Maurice Woodard played the long game. His payoff comes Saturday with the grand opening of Champ System’s first brick-and-mortar ChampZone storefront in Westport. “You’re going to look different because there’s such a limited amount that we’ll release,” he said, noting…
Frank Keck: Benefits of developing a strong workplace culture
Editor’s note: The opinions expressed in this commentary about workplace culture are the author’s alone. Check out a previous column by Frank Keck here. “We know that engaged managers and employees are much more likely to remain in an organization, leading to fewer hires from outside the organization. This results in: Lower wage costs for…