Five Elms Capital leads investment round in Atlanta SaaS firm
February 13, 2017 | Bobby Burch
Five Elms Capital is continuing a streak of deals to kick off 2017.
The Kansas City-based venture capital firm announced Monday that it’s the lead investor in MemberClicks, a SaaS provider that helps associations, trade groups and nonprofits manage members. Five Elms — which was joined by New York-based Level Equity as lead investors — did not disclose the value of its investment in the Atlanta-based company.
The investment comes about a month after Five Elms investment in a San Diego-based security firm.
Five Elms managing partner Fred Coulson said that his company has been proactive in targeting the association management space.
“They have been very thoughtful about building a disruptive and modern SaaS platform in a space where many others have invested far too little in their technology stacks,” Coulson said in a release. “This investment comes at a time when MemberClicks has all the pieces in place to step on the gas and meaningfully scale their business.”
MemberClicks CEO Mark Sedgley said that the capital will allow the company to enhance its product offering and expand its sales and marketing efforts. MemberClicks works with more than 1,600 North American organizations, the company said.
Five Elms has invested in other area firms such as Kansas City-based United Medicare Advisors, Lenexa-based Smart Warehousing and Kansas City-based Spring Venture Group, of which Coulson is founder and chairman. Five Elms focuses on investments of $3 to $30 million in business-to-business firms with $2 to $20 million in revenue.
2017 Startups to Watch
stats here
Related Posts on Startland News
Despise doggie duty? It’s only No. 10 on startup’s list of pet peeve tasks people don’t want to do themselves
One in four Kansas City residents say they’ve become worse at handling awkward tasks since the pandemic began, according to a new survey by local services marketplace Airtasker. Among the most biting tasks KC wants to avoid: picking up dog poop from someone else’s lawn. Airtasker, which acquired Kansas City-based startup Zaarly in May 2021,…
Overland Park startup wins four pilot projects through NXTUS health competition
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to the Ewing Marion Kauffman Foundation, which leads a collaborative, nationwide effort to identify and remove large and small barriers to new business creation. WICHITA…
Inside-the-box thinking: Veteran entrepreneurs craft memory care tools to engage dementia patients
The founders of one of Kansas City’s celebrated small businesses are launching a new solution for dementia care: a curated, monthly subscription box full of themed engagement activities and tools designed to improve patients’ quality of life. Prairie Elder Care’s Michala Gibson and Mandy Shoemaker originated the idea for the Connectivities subscription tool during the…
Top emerging business finds its bliss as city uncorks bookstore’s ability to serve wine
A city ordinance change is expected to move one of Kansas City’s only Black-owned bookstores closer to its chilled brick-and-mortar location — popping the cork on Bliss Books & Wine’s ability to serve its namesake beverage once the Midtown storefront opens. “People have been waiting a very long time for this storefront and have been working…