Five Elms Capital leads investment round in Atlanta SaaS firm
February 13, 2017 | Bobby Burch
Five Elms Capital is continuing a streak of deals to kick off 2017.
The Kansas City-based venture capital firm announced Monday that it’s the lead investor in MemberClicks, a SaaS provider that helps associations, trade groups and nonprofits manage members. Five Elms — which was joined by New York-based Level Equity as lead investors — did not disclose the value of its investment in the Atlanta-based company.
The investment comes about a month after Five Elms investment in a San Diego-based security firm.
Five Elms managing partner Fred Coulson said that his company has been proactive in targeting the association management space.
“They have been very thoughtful about building a disruptive and modern SaaS platform in a space where many others have invested far too little in their technology stacks,” Coulson said in a release. “This investment comes at a time when MemberClicks has all the pieces in place to step on the gas and meaningfully scale their business.”
MemberClicks CEO Mark Sedgley said that the capital will allow the company to enhance its product offering and expand its sales and marketing efforts. MemberClicks works with more than 1,600 North American organizations, the company said.
Five Elms has invested in other area firms such as Kansas City-based United Medicare Advisors, Lenexa-based Smart Warehousing and Kansas City-based Spring Venture Group, of which Coulson is founder and chairman. Five Elms focuses on investments of $3 to $30 million in business-to-business firms with $2 to $20 million in revenue.
2017 Startups to Watch
stats here
Related Posts on Startland News
KCMO forms small biz task force for entrepreneurs; underinvested businesses a key focus
Editor’s note: KC BizCare, the small business office of Kansas City, Missouri, is a partner of Startland News. A new task force committed to giving space for Kansas City small business owners to share their voices — on issues ranging from major events like the NFL Draft to everyday concerns on permits and zoning —…
Rescue florists give new life to leftover flowers; nonprofit just needs 6-inch stems and someone to surprise
Impact is growing again for an initiative that sends recycled floral arrangements — flowers otherwise headed for the trash after events — to homebound Kansas City seniors. Volunteer-run Unexpected Blooms recently celebrated its sixth birthday, after being forced to take a pause when the pandemic stalled many large gatherings from which they sourced flowers, shared…
Poio’s chef-owner lets go of his popular KCK restaurant: ‘I’m still learning how to relax’
Carlos Mortera struggled with the idea of not working all hours of the waking day, he shared, explaining that this subconscious guilt is sometimes known as “immigrant shame.” “Being a first-generation [American], you see all the sacrifices your parents made to get you to this country. Because of their sacrifices, you feel like you should…
Chat GPT isn’t an AI superhero, founder says, but with the right context this new tech can save the day for businesses
An emerging Kansas City entrepreneur hopes to train businesses on how they can harness the power of Chat GPT to gain a competitive advantage, he said. Learning how to effectively utilize Chat GPT — an artificial intelligence chatbot developed by OpenAI and recently introduced into the market — can benefit all companies by streamlining operations…