Five Elms Capital leads investment round in Atlanta SaaS firm

February 13, 2017  |  Bobby Burch

Photo by Andrew Magill

Five Elms Capital is continuing a streak of deals to kick off 2017.

The Kansas City-based venture capital firm announced Monday that it’s the lead investor in MemberClicks, a SaaS provider that helps associations, trade groups and nonprofits manage members. Five Elms — which was joined by New York-based Level Equity as lead investors — did not disclose the value of its investment in the Atlanta-based company.

The investment comes about a month after Five Elms investment in a San Diego-based security firm.

Five Elms managing partner Fred Coulson said that his company has been proactive in targeting the association management space.

“They have been very thoughtful about building a disruptive and modern SaaS platform in a space where many others have invested far too little in their technology stacks,” Coulson said in a release. “This investment comes at a time when MemberClicks has all the pieces in place to step on the gas and meaningfully scale their business.”

MemberClicks CEO Mark Sedgley said that the capital will allow the company to enhance its product offering and expand its sales and marketing efforts. MemberClicks works with more than 1,600 North American organizations, the company said.

Five Elms has invested in other area firms such as Kansas City-based United Medicare Advisors, Lenexa-based Smart Warehousing and Kansas City-based Spring Venture Group, of which Coulson is founder and chairman. Five Elms focuses on investments of $3 to $30 million in business-to-business firms with $2 to $20 million in revenue.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged ,
Featured Business
    Featured Founder

      2017 Startups to Watch

        stats here

        Related Posts on Startland News

        This KC sausage maker serves one of America’s best vegan hot dogs; the PETA-approved menu item wasn’t an afterthought or gimmick, its owners say 

        By Tommy Felts | July 20, 2023

        Wiener Kitchen has always been a community-driven venture, said Jessica Rush, which includes providing options for all members of the community — meat eater or not. “We started at a farmers’ market, and I felt really strongly about having a vegetarian and vegan option. A lot of people go to the farmers’ market because they…

        Don’t sleep on ‘Barbie’, KC theater owner warns as Barbenheimer blockbuster arrives

        By Tommy Felts | July 20, 2023

        ‘Barbenheimer’ could bring best movie-going weekend in nearly a decade; How KC theaters are getting dolled up for the blockbuster Local theaters are expecting a blockbuster weekend, thanks to a highly anticipated and unlikely double feature opening Thursday. Dubbed “Barbenheimer,” the high-profile films “Barbie” — a fictionalized focus on the doll-turned-fashion icon — and “Oppenheimer”…

        ScaleUP! KC touts revenue success stories as latest small biz cohort opens applications

        By Tommy Felts | July 19, 2023

        Growth outcomes don’t always follow entrepreneurs’ graduation from ScaleUP! KC — sometimes they come before the game-changing, no-cost program is even complete, its leaders said. Rickey Leathers made significant strides in his business, Savvy Salon — co-owned with his wife, Lenora — while enrolled in the cohort, he said. “I successfully opened a second location…

        Modern-day stress triggers make life harder; getting healthy shouldn’t add to those burdens, says KC Wellness Club

        By Tommy Felts | July 19, 2023

        The shift to focusing on wellness instead of illness should be fun, said Heath Wessling, a former wellness expert at Cerner-turned-entrepreneur, who noted sustained growth or change is unlikely if a person is unhappy with the process. “We like to find ways to show you how it’s not a drag,” said Wessling, founder and owner…