Five Elms Capital leads investment round in Atlanta SaaS firm
February 13, 2017 | Bobby Burch
Five Elms Capital is continuing a streak of deals to kick off 2017.
The Kansas City-based venture capital firm announced Monday that it’s the lead investor in MemberClicks, a SaaS provider that helps associations, trade groups and nonprofits manage members. Five Elms — which was joined by New York-based Level Equity as lead investors — did not disclose the value of its investment in the Atlanta-based company.
The investment comes about a month after Five Elms investment in a San Diego-based security firm.
Five Elms managing partner Fred Coulson said that his company has been proactive in targeting the association management space.
“They have been very thoughtful about building a disruptive and modern SaaS platform in a space where many others have invested far too little in their technology stacks,” Coulson said in a release. “This investment comes at a time when MemberClicks has all the pieces in place to step on the gas and meaningfully scale their business.”
MemberClicks CEO Mark Sedgley said that the capital will allow the company to enhance its product offering and expand its sales and marketing efforts. MemberClicks works with more than 1,600 North American organizations, the company said.
Five Elms has invested in other area firms such as Kansas City-based United Medicare Advisors, Lenexa-based Smart Warehousing and Kansas City-based Spring Venture Group, of which Coulson is founder and chairman. Five Elms focuses on investments of $3 to $30 million in business-to-business firms with $2 to $20 million in revenue.
2017 Startups to Watch
stats here
Related Posts on Startland News
Founders want answers for investors after crowdfunding platform fueling emerging bars, restaurants unexpectedly shutters
News this week that peer-to-peer business lending platform Mainvest would cease operations within a month “came out of left field,” said Jhy Coulter. “We got the email just like everyone else, and it was pretty surprising,” the owner of Orange By: Devoured and Devoured Pizza said, adding that she feels “sad because I felt like…
Floraloom founder delivers creative passion that lasts beyond its entrepreneurial bloom
Returning to the studio after having a baby girl in January, Colleen Robertson discovered a bucket of bird of paradise leaves that had lost their color but taken on a new, curvy shape. Initially considering throwing them away, the Floraloom owner later found inspiration in their resemblance to currents — painting them blue to resemble…
Make some noise: Massive riverfront development expected to anchor KC as a destination for prosperity
A proposed Berkley Riverfront stadium-side mixed-use development is a game changer for Kansas City, Raven Jemison shared, and it’s is a big reason she chose the role of KC Current president. “Just a soccer club, just a stadium, that’s awesome — obviously, sports is a great platform for economic development — but when you talk…
EDCKC celebrates leaders who transformed KCMO through equitable development projects
Reshaping Kansas City doesn’t come without focused, intentional efforts by development advocates and officials, said Mayor Quinton Lucas, offering a toast to one of his city hall predecessors and her work to revitalize the heart of the city. “Many of us are blessed to remember Mayor Kay Barnes thinking about what downtown could be, and…