The 2017 Battle of the Brands set to kick off
February 1, 2017 | Meghan LeVota
Along with dozens of participating companies around the metro area, KCSourceLink is gearing up for its 2017’s Battle of the Brands competition.
Battle of the Brands is a bracket-style competition that pits Kansas City businesses against each other — only one will reign as the “Aristo of Entrepreneurship.”
Its purpose? To shine a light on Kansas City businesses and cultivate entrepreneurial enthusiasm.
The criteria is simple. Eligible brands must have been in business for at least one year and have entrepreneurial roots in the metro. To establish the 64 participant businesses, public voting will take place Feb. 20 to 23. After that, the official battle begins March 6. For each official round — 32, 16, eight, four and two — polls open at 8:00 a.m. and close at 11:59 p.m. the final day.
Participating businesses will be divided into four different groups: second-stage, microenterprise, main street and innovation. KCSourceLink hopes that the categories will reflect the diversity of entrepreneurs that make up our city.
In 2016, over 70,000 Kansas Citians cast their votes in the battle. For information about applying, click here.
Here is the schedule:
- Round 1: “64 to the Floor” March 6-9
- Round 2: “Sturdy 32” March 13-16
- Round 3: “Scrappy 16” March 20-21
- Round 4: “Epic 8” March 23-24
- Round 5: “Final 4” March 28-29

2017 Startups to Watch
stats here
Related Posts on Startland News
Pathfinder CEO switch pushes co-founder’s focus back to autism research
A leadership change at Pathfinder Health Innovations will allow its co-founder to focus on research that could change the lives of children and adults with autism, said Jeff Blackwood. Pathfinder announced Tuesday its board had appointed Tina Youngblood as chief executive officer, succeeding co-founder Blackwood to lead day-to-day operations and the strategic direction for the…
KC native builds jumpsuits for all occasions — butt flap included
Party and potty in one easy piece. Literally. That’s the benefit of wearing a jumpsuit with a butt flap included: Users avoid the hassle of removing half the outfit to use the restroom, said Brittany Weltner. The Kansas City native just launched a crowdfunding campaign for her new business, Jomper, to build more functional jumpsuits…
‘Get a glimpse of your future’ — Investors want data with your pitch
Editor’s Note: This content is sponsored by Mid-Continent Public Library but independently produced by Startland News. For more on the tools discussed in this article, click here. Imagine this. Your wearable tech firm is thriving — so much, in fact, that you need an injection of investment capital to maintain sustainable growth. You’ve booked some…
Launch It Successfully hopes to reduce early stage frustration, struggle for startups
A new accelerator program produced by key leaders of software development firm Illumisoft is helping innovators start their businesses by “cutting through the nonsense,” said Tyler Prince. “We want to help entrepreneurs succeed,” he said. “I think we live in an age when change happens so rapidly.” Launch It Successfully’s goal is to assist early…
