Five Elms Capital leads $7.4M round in San Diego firm
January 11, 2017 | Bobby Burch
Five Elms Capital is the lead investor in a $7.4 million finance round for a San Diego-based security firm.
The Kansas City-based investment group is backing Trackforce, a SaaS provider of operations management tools for security guard operators. The company’s GuardTek software suite is used by more than 80,000 users at over 8,000 sites in 28 countries, Trackforce said in a release.
“Trackforce has built a best-in-class platform that changes the way security professionals manage their operations,” Five Elms managing director Joe Onofrio said in a release. “The team’s innovative technology, industry knowledge and best-in-class customer service have driven strong growth over the last 10 years; we look forward to working with the team to expand on the success achieved to date.”
Five Elms was founded by Fred Coulson, who serves as its managing partner. Five Elms has invested in other area firms such as Kansas City-based United Medicare Advisors, Lenexa-based Smart Warehousing and Kansas City-based Spring Venture Group, of which Coulson is founder and chairman.
Five Elms focuses on investments of $3 to $30 million in business-to-business firms with $2 to $20 million in revenue.

2017 Startups to Watch
stats here
Related Posts on Startland News
Rockhurst’s Meet the Makers: Look beyond the cubicle walls
Don’t ignore magical timing within the entrepreneur community, said marketing manager-turned-children’s book author Audrey Masoner. “Kansas City is a place where anything can happen, and you really want to keep your eyes open for connections,” Masoner told a crowd gathered Wednesday for Rockhurst University’s Meet the Makers speaker series. “It’s small enough to be very…
Chef Celina Tio embraces her celebrity brand, welcomes disruptive discomfort
Sitting down to discuss her career a few hours before a Thursday evening rush at The Belfry, celebrity chef and entrepreneur Celina Tio is all business. She’s heard (and answered) every biographical question before. Yet Tio’s eyes gleam and a smile quickly spreads across her face when the conversation turns to her customers at the…
Garmin CEO reveals startup origins, tech hiring challenges, culture of innovation
It began like any other startup, said Clifton Pemble, Garmin’s sixth employee and now CEO of the $11 billion GPS tech firm. “I joined Garmin and it was literally just days later that we were gathered in a little place over at 95th and Pflumm — two rooms in a small strip mall kind of…
1 Million Cups wraps month-long black entrepreneur showcase
Celebrating differences strengthens everyone, a white 1 Million Cups volunteer told a room full of black entrepreneurs and business owners Wednesday evening. “Diversity and inclusion are important to us year-round here at 1 Million Cups,” said Kyle Smith, communications coordinator at KCSourceLink and a 1MC Kansas City community organizer. “And I am very well aware…
