Five Elms Capital leads $7.4M round in San Diego firm
January 11, 2017 | Bobby Burch
Five Elms Capital is the lead investor in a $7.4 million finance round for a San Diego-based security firm.
The Kansas City-based investment group is backing Trackforce, a SaaS provider of operations management tools for security guard operators. The company’s GuardTek software suite is used by more than 80,000 users at over 8,000 sites in 28 countries, Trackforce said in a release.
“Trackforce has built a best-in-class platform that changes the way security professionals manage their operations,” Five Elms managing director Joe Onofrio said in a release. “The team’s innovative technology, industry knowledge and best-in-class customer service have driven strong growth over the last 10 years; we look forward to working with the team to expand on the success achieved to date.”
Five Elms was founded by Fred Coulson, who serves as its managing partner. Five Elms has invested in other area firms such as Kansas City-based United Medicare Advisors, Lenexa-based Smart Warehousing and Kansas City-based Spring Venture Group, of which Coulson is founder and chairman.
Five Elms focuses on investments of $3 to $30 million in business-to-business firms with $2 to $20 million in revenue.

2017 Startups to Watch
stats here
Related Posts on Startland News
Mycroft hopes to build community of investment backers with new online public offering
Adding to its array of successful crowdfunding efforts, Mycroft AI recently launched an online public offering that’s generating significant financial support for the startup. Thanks to 2016 changes to the Securities and Exchange Commission’s equity crowdfunding regulations, the Kansas City-based tech startup’s OPO has already amassed more than $173,000 of its $1.07 million funding goal.…
Project UK’s teen bootcamp turns problems into pitches, founders say
Giving teens the freedom to solve problems can be transformational, said Rebecca Dove. “It is believed that this generation will be more entrepreneurial-minded and want to have more freedom in their careers,” said Dove, co-founder of Project United Knowledge, which last week debuted its first Entrepreneurial Bootcamp. “So we’re just trying to rip out a…
Boosted by Troost, Ruby Jean’s pressing ahead with YMCA, grocery, Atlanta deals
It’s Troost location will be a model for Ruby Jean’s expansion, said Chris Goode, but the juicery’s growth won’t be limited to standalone, brick-and-mortar sites. “Ideally, the way we truly scale is our wholesale model,” said Goode, founder of the health and fitness-focused Kansas City-born business. “I’m in talks right now, trying to get it…
MindSport drives down the court with mindfulness and meditation app for athletes
Pressure doesn’t equal present, said Ryan Stock. Modern lifestyles that emphasize always being on-the-go only contribute to stress and anxiety, the MindSport founder added. “No matter what industry you’re in … it’s just part of Western culture,” he said. “I think it’s magnified in athletics because there’s so much pressure, because there’s so much money.”…
