Five Elms Capital leads $7.4M round in San Diego firm
January 11, 2017 | Bobby Burch
Five Elms Capital is the lead investor in a $7.4 million finance round for a San Diego-based security firm.
The Kansas City-based investment group is backing Trackforce, a SaaS provider of operations management tools for security guard operators. The company’s GuardTek software suite is used by more than 80,000 users at over 8,000 sites in 28 countries, Trackforce said in a release.
“Trackforce has built a best-in-class platform that changes the way security professionals manage their operations,” Five Elms managing director Joe Onofrio said in a release. “The team’s innovative technology, industry knowledge and best-in-class customer service have driven strong growth over the last 10 years; we look forward to working with the team to expand on the success achieved to date.”
Five Elms was founded by Fred Coulson, who serves as its managing partner. Five Elms has invested in other area firms such as Kansas City-based United Medicare Advisors, Lenexa-based Smart Warehousing and Kansas City-based Spring Venture Group, of which Coulson is founder and chairman.
Five Elms focuses on investments of $3 to $30 million in business-to-business firms with $2 to $20 million in revenue.

2017 Startups to Watch
stats here
Related Posts on Startland News
WYCO sunglasses customizes KC cool for a brightly-colored nationwide vision
Kasey Skala frames WYCO as a Kansas City brand ready to look beyond county or state boundaries, he said. “I think it’s great that we started here in the Midwest. We’re proud of being a Midwest brand, growing it here and taking [advantage of] what Kansas City has to offer,” said Skala, WYCO chief marketing…
Now in new Crossroads space, Rightfully Sewn prepares to welcome male sewists (Photos)
The secret to any startup venture is to move forward one stitch at a time, said Rightfully Sewn founder Jennifer Lapka. “Start small, struggle, have success, then scale,” she said, quoting one of her many mentors. Freshly moved into a 2,200-square-foot atelier, or design studio, at 1800 Wyandotte St. in the Crossroads, Rightfully Sewn is…
CommunityAmerica teen-led innovation effort lauded for developing college cost calculator
College degrees come with two price tags: the sticker price and the net price. A new free tool from the CommunityAmerica teen advisory board is being celebrated for helping students solve the complicated equation that separates the two — as well as determine which college options are financially realistic. “[With] some of the more elite schools,…
Fishing Caddy inventor pours family business into new product: Anywhere Cup Holder
Joe Pippins’ latest invention — the Anywhere Cup Holder — can support as much as 50 pounds in a single cup, he said. It’s a solution that serves the needs of everyone from mechanics and fishing enthusiasts to gardeners and people who entertain in their homes, said Pippins, founder of Live Holdings, which produces the…
