Five Elms Capital leads $7.4M round in San Diego firm
January 11, 2017 | Bobby Burch
Five Elms Capital is the lead investor in a $7.4 million finance round for a San Diego-based security firm.
The Kansas City-based investment group is backing Trackforce, a SaaS provider of operations management tools for security guard operators. The company’s GuardTek software suite is used by more than 80,000 users at over 8,000 sites in 28 countries, Trackforce said in a release.
“Trackforce has built a best-in-class platform that changes the way security professionals manage their operations,” Five Elms managing director Joe Onofrio said in a release. “The team’s innovative technology, industry knowledge and best-in-class customer service have driven strong growth over the last 10 years; we look forward to working with the team to expand on the success achieved to date.”
Five Elms was founded by Fred Coulson, who serves as its managing partner. Five Elms has invested in other area firms such as Kansas City-based United Medicare Advisors, Lenexa-based Smart Warehousing and Kansas City-based Spring Venture Group, of which Coulson is founder and chairman.
Five Elms focuses on investments of $3 to $30 million in business-to-business firms with $2 to $20 million in revenue.

2017 Startups to Watch
stats here
Related Posts on Startland News
Serial entrepreneur hopes to cultivate ‘real talk’ with startups at day-long Own It event
Business often isn’t pretty, said serial entrepreneur Mike Wrenn. And it’s time to expose some of the hard truths he and his wife, Becky Cole — as well as other business heavyweights — have learned through their careers, he said. “Becky and I have built a successful business with national and international reach,” said Wrenn, chairman…
Enjoy the college life experience? Homeroom invites you to KC’s new coliving concept
Homeroom is a coliving experience that takes you back to your dorm room days, said Johnny Wolff. “I think everyone looks back with really fond memories of living with really good friends in college in a house. The coliving experience is about taking that shared roommate situation and kind of curating it at Homeroom,” said…
Second-shift startup: Wobblrs pins soccer-inspired game’s future to youth sports pivot
Wobblrs, a soccer-specific tailgating game, is refocusing its niche on youth development, said Roberto Camacho. The game, which involves two self-righting pins for players to knock over by kicking a soccer ball, is proving to be a valuable exercise in aiming, as well as a basic introduction to soccer, said Camacho. “I had a few…
Nickel & Dime supplement club relocates to KC, aims to disprove industry stereotypes
Startup nutrients like location, atmosphere and opportunity have proven the right dosage to lure another young company to Kansas City, said Ben Harris. “[Our move] allows us to ship two days domestically anywhere in the United States,” the co-founder of Nickel & Dime supplement club said. Launched by Harris and co-founder, Michael Giangregorio earlier this…
