Five Elms Capital leads $7.4M round in San Diego firm
January 11, 2017 | Bobby Burch
Five Elms Capital is the lead investor in a $7.4 million finance round for a San Diego-based security firm.
The Kansas City-based investment group is backing Trackforce, a SaaS provider of operations management tools for security guard operators. The company’s GuardTek software suite is used by more than 80,000 users at over 8,000 sites in 28 countries, Trackforce said in a release.
“Trackforce has built a best-in-class platform that changes the way security professionals manage their operations,” Five Elms managing director Joe Onofrio said in a release. “The team’s innovative technology, industry knowledge and best-in-class customer service have driven strong growth over the last 10 years; we look forward to working with the team to expand on the success achieved to date.”
Five Elms was founded by Fred Coulson, who serves as its managing partner. Five Elms has invested in other area firms such as Kansas City-based United Medicare Advisors, Lenexa-based Smart Warehousing and Kansas City-based Spring Venture Group, of which Coulson is founder and chairman.
Five Elms focuses on investments of $3 to $30 million in business-to-business firms with $2 to $20 million in revenue.

2017 Startups to Watch
stats here
Related Posts on Startland News
Cowboy couture: WH Ranch lassos dream of making the ‘best blue jeans in the world’
Ryan Martin sold his best cowboy boots to buy high-quality denim for his western couture brand, said the founder of Kansas-based W.H. Ranch Dungarees. “I was always describing [my product as] ‘custom made’ but ‘couture’ really describes it best,” said Martin, detailing the laborious process that limits production to an average of four pairs of…
Keystone Award forecasts potential job growth thanks to soon-to-open iWerx-Gladstone
A still-in-the-works coworking space already is inspiring economic development north of the river, said Bob Martin, partner at iWerx, bolstered this week by a Keystone Award for business impact. “Before even opening our doors in Gladstone, we had commitments for nearly 30 percent of the more than 75 offices,” Martin said ahead of the entrepreneurial…
Experience unlocked: Aussie pop-up racing into KC in early 2019 with Mushroom Rally
Mushroom Rally — a real life Mario Kart race experience with roots in Australia — is expected to swerve into the Kansas City scene in early 2019, said James Harrison. “[Mushroom Rally] will hit 16 cities [next year], with Kansas City being one of them,” said Harrison, a race organizer for the experience pop-up. “We…
Nickel & Suede couple create their hook with style, influence and fast-selling leather earrings
Feeling is believing, said Kilee Nickels, the fashion inspiration behind Nickel & Suede. “You may not remember you’re wearing our earrings until someone compliments you,” she said of the light-weight, leather statement accessories that earned the business she co-founded a top spot on Inc. 5000’s 2018 fastest-growing companies list. Based in Liberty, the company boasted…
