Five Elms Capital leads $7.4M round in San Diego firm
January 11, 2017 | Bobby Burch
Five Elms Capital is the lead investor in a $7.4 million finance round for a San Diego-based security firm.
The Kansas City-based investment group is backing Trackforce, a SaaS provider of operations management tools for security guard operators. The company’s GuardTek software suite is used by more than 80,000 users at over 8,000 sites in 28 countries, Trackforce said in a release.
“Trackforce has built a best-in-class platform that changes the way security professionals manage their operations,” Five Elms managing director Joe Onofrio said in a release. “The team’s innovative technology, industry knowledge and best-in-class customer service have driven strong growth over the last 10 years; we look forward to working with the team to expand on the success achieved to date.”
Five Elms was founded by Fred Coulson, who serves as its managing partner. Five Elms has invested in other area firms such as Kansas City-based United Medicare Advisors, Lenexa-based Smart Warehousing and Kansas City-based Spring Venture Group, of which Coulson is founder and chairman.
Five Elms focuses on investments of $3 to $30 million in business-to-business firms with $2 to $20 million in revenue.

2017 Startups to Watch
stats here
Related Posts on Startland News
After coffee, calm: Messenger co-founder, partner envision West Bottoms bathhouse as retreat from what has been
Nearly a year in the works, a first floor space in an 1890s-era West Bottoms warehouse is open and envisioned as the place for a “ritual of pause.” Klā Sanctuary — with its special spa baths and body-oriented treatments — and the tea-focused Selah Lounge share the 6,000-square-foot spot at 1400 W. 13th St. Matthew…
KC-built delivery platform recruiting drivers, retailers ahead of summer app launch
Dwayne Overton is no stranger to the hustle, he said. The Kansas City entrepreneur once juggled gigs with Lyft and DoorDash — jobs that gave him an up-close look at the struggles drivers face every day. Now, as founder and CEO of VendiSafe, he’s building a delivery platform that spins the traditional model on its…
Tech catches up to this ‘hot commodity’: Trially scaling to next level as an early investor forecasts unlocked opportunity
Editor’s note: The following story was produced through a paid partnership with MOSourceLink, which boasts a mission to help entrepreneurs and small businesses across the state of Missouri grow and succeed by providing free, easy access to the help they need — when they need it. Kyle McAllister and his Trially co-founders see the Kansas City-based…
KC Defender invests in Black-owned bookstore’s legacy, keeping its story alive as media startup’s new HQ
Missouri’s oldest-operating Black-owned bookstore is set to evolve into a public archive, programming venue, and the new headquarters for The Kansas City Defender — a bittersweet turn of the page for a space marked by resilience and community action, organizers said. Willa’s Books and Vinyl, 5547 Troost Ave., has long stood as a sanctuary of Black…
