Five Elms Capital leads $7.4M round in San Diego firm

January 11, 2017  |  Bobby Burch

Joe Onofrio, managing director of Five Elms Capital

Five Elms Capital is the lead investor in a $7.4 million finance round for a San Diego-based security firm.

The Kansas City-based investment group is backing Trackforce, a SaaS provider of operations management tools for security guard operators. The company’s GuardTek software suite is used by more than 80,000 users at over 8,000 sites in 28 countries, Trackforce said in a release.

“Trackforce has built a best-in-class platform that changes the way security professionals manage their operations,” Five Elms managing director Joe Onofrio said in a release. “The team’s innovative technology, industry knowledge and best-in-class customer service have driven strong growth over the last 10 years; we look forward to working with the team to expand on the success achieved to date.”

Five Elms was founded by Fred Coulson, who serves as its managing partner. Five Elms has invested in other area firms such as Kansas City-based United Medicare Advisors, Lenexa-based Smart Warehousing and Kansas City-based Spring Venture Group, of which Coulson is founder and chairman.  

Five Elms focuses on investments of $3 to $30 million in business-to-business firms with $2 to $20 million in revenue.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , ,
Featured Business
    Featured Founder

      2017 Startups to Watch

        stats here

        Related Posts on Startland News

        ‘What’s stopping me?’ Bonk takes a loud swing with Crossroads streetwear store, Midwest grit

        By Tommy Felts | July 25, 2025

        It began with Mason Barry’s search for the perfect black and white checkered sweatsuit. When nothing fit his expectations for design or quality, the Kansas City creative launched his own streetwear brand — featuring bold apparel that already is gaining a foothold in trendy fashion hubs from Brooklyn to Portland. Bonk Supply — a brand…

        ‘Stablecoin summer’: Crypto community greets GENIUS Act with optimism, caution

        By Tommy Felts | July 25, 2025

        Editor’s note: This story was originally published by Missouri Business Alert, a member of the Kansas City Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon. Click here to read the original story. A new federal cryptocurrency law has sparked a range of reactions across Missouri,…

        How KC transformed entrepreneurship from counterculture into a model for the mainstream

        By Tommy Felts | July 25, 2025

        Veteran ecosystem builders returned to the Heartland this week, urging a new generation of entrepreneur advocates to embrace Kansas City’s style of experimentation and its uniquely collaborative startup culture. “Entrepreneurship is not spreadsheets and business plans,” said Jonathan Ortmans, who founded the Global Entrepreneurship Network (GEN) — the nonprofit parent of Global Entrepreneurship Week —…

        They didn’t want to go corporate; how AI gave brothers the tools to forge their own path, together

        By Tommy Felts | July 23, 2025

        Tyler and Garrett Amundsen are using AI to help insurance brokers spend more time on relationships and less time on data, the duo shared. Inspired by conversations around their family’s Kansas City dinner table, as well as the latest tech developments, the brothers launched LightDoc in early 2023 to automate and streamline repetitive tasks that…