Five Elms Capital leads $7.4M round in San Diego firm
January 11, 2017 | Bobby Burch
Five Elms Capital is the lead investor in a $7.4 million finance round for a San Diego-based security firm.
The Kansas City-based investment group is backing Trackforce, a SaaS provider of operations management tools for security guard operators. The company’s GuardTek software suite is used by more than 80,000 users at over 8,000 sites in 28 countries, Trackforce said in a release.
“Trackforce has built a best-in-class platform that changes the way security professionals manage their operations,” Five Elms managing director Joe Onofrio said in a release. “The team’s innovative technology, industry knowledge and best-in-class customer service have driven strong growth over the last 10 years; we look forward to working with the team to expand on the success achieved to date.”
Five Elms was founded by Fred Coulson, who serves as its managing partner. Five Elms has invested in other area firms such as Kansas City-based United Medicare Advisors, Lenexa-based Smart Warehousing and Kansas City-based Spring Venture Group, of which Coulson is founder and chairman.
Five Elms focuses on investments of $3 to $30 million in business-to-business firms with $2 to $20 million in revenue.

2017 Startups to Watch
stats here
Related Posts on Startland News
Ulta, Venture Noire apply foundation with new beauty startup accelerator to ‘uplift minority founders’
Ulta Beauty’s premier MUSE Accelerator is nothing short of life changing, said Emma Willis. The national beauty retailer has partnered with Venture Noire to launch a 10-week, hybrid accelerator that supports Black, Indeginous and underrepresented founders of color as they prepare to break into and thrive in the beauty retail space, explained Willis, who serves…
Fund Me, KC: ‘Black Spartans’ returns with supernatural new chapter, summer crowdfunding push
Startland News is continuing its “Fund Me, KC” series to highlight area entrepreneurs’ efforts to accelerate their businesses or lend a helping hand to others. This is an opportunity for business owners and innovators — like Brandon Calloway’s third installment of the “Black Spartans” series — to share their crowdfunding stories and potentially gain backing…
Truth, not Troost: Ruby Jean’s founder wants East Side corridor renamed over slavery ties
Despite its widely-known street name, “Troost Avenue” does not accurately represent the small businesses, nonprofits and families along the increasingly dense Kansas City corridor, said Chris Goode. “So many beautiful efforts take place on Troost — from The Combine to Operation Breakthrough or Urban Cafe and Rockhurst University… We are all collectively pushing for community,…
New focus will offer jobs to formerly incarcerated people on the path to second chance entrepreneurship, says nonprofit
Kansas City-based Determination, Incorporated is refocusing its mission with a new social enterprise business that will directly place formerly incarcerated individuals into employment soon after they return home. Strong Start Make Readies is expected to provide jobs to people exiting incarceration as members of make ready crews at Kansas City area apartment complexes, single-family rental…
