Five Elms Capital leads $7.4M round in San Diego firm
January 11, 2017 | Bobby Burch
Five Elms Capital is the lead investor in a $7.4 million finance round for a San Diego-based security firm.
The Kansas City-based investment group is backing Trackforce, a SaaS provider of operations management tools for security guard operators. The company’s GuardTek software suite is used by more than 80,000 users at over 8,000 sites in 28 countries, Trackforce said in a release.
“Trackforce has built a best-in-class platform that changes the way security professionals manage their operations,” Five Elms managing director Joe Onofrio said in a release. “The team’s innovative technology, industry knowledge and best-in-class customer service have driven strong growth over the last 10 years; we look forward to working with the team to expand on the success achieved to date.”
Five Elms was founded by Fred Coulson, who serves as its managing partner. Five Elms has invested in other area firms such as Kansas City-based United Medicare Advisors, Lenexa-based Smart Warehousing and Kansas City-based Spring Venture Group, of which Coulson is founder and chairman.
Five Elms focuses on investments of $3 to $30 million in business-to-business firms with $2 to $20 million in revenue.

2017 Startups to Watch
stats here
Related Posts on Startland News
Fairwave adds another Minneapolis coffee company to its fresh-brewed collective alongside Messenger, Roasterie
FairWave Coffee Collective has pulled another shot of growth, serving up news Tuesday of its acquisition of a second Minneapolis-based purveyor in as many years. “We are thrilled to welcome Up Coffee Roasters to the FairWave collective,” Suzanne Gunning, vice president of marketing, said in a release. The acquisition keeps Kansas City-based FairWave on track with…
LaunchKC reviving $50K grants competition with 8 big checks for startups ready to call KC home
After a four-year hiatus, LaunchKC is officially set to bring back its signature grants competition. Early-stage tech companies will have the opportunity to each win $50,000 in non-dilutive grants, plus access to business support and networking. Co-founded by the Economic Development Corporation of Kansas City, Missouri, (EDCKC) and Downtown Council (DTC), the non-profit LaunchKC’s cornerstone…
It starts with wool on 125-year-old looms; story of Pancho’s Blanket weaves KC into family mission
The popularity of Jonathan Garvey’s favorite wool jacket from Mexico eventually would weave a story of entrepreneurship connecting Kansas City to his family’s home and artisans in Latin America. It took the COVID-19 pandemic and a desire to help impoverished communities in Mexico to propel that plan into action. About a year and a half…
Swing for the big league: Custom baseball bat maker turns wood into diamond-worthy dingers
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to the Ewing Marion Kauffman Foundation, which leads a collaborative, nationwide effort to identify and remove large and small barriers to new business creation. BALDWIN…
