Five Elms Capital leads $7.4M round in San Diego firm

January 11, 2017  |  Bobby Burch

Joe Onofrio, managing director of Five Elms Capital

Five Elms Capital is the lead investor in a $7.4 million finance round for a San Diego-based security firm.

The Kansas City-based investment group is backing Trackforce, a SaaS provider of operations management tools for security guard operators. The company’s GuardTek software suite is used by more than 80,000 users at over 8,000 sites in 28 countries, Trackforce said in a release.

“Trackforce has built a best-in-class platform that changes the way security professionals manage their operations,” Five Elms managing director Joe Onofrio said in a release. “The team’s innovative technology, industry knowledge and best-in-class customer service have driven strong growth over the last 10 years; we look forward to working with the team to expand on the success achieved to date.”

Five Elms was founded by Fred Coulson, who serves as its managing partner. Five Elms has invested in other area firms such as Kansas City-based United Medicare Advisors, Lenexa-based Smart Warehousing and Kansas City-based Spring Venture Group, of which Coulson is founder and chairman.  

Five Elms focuses on investments of $3 to $30 million in business-to-business firms with $2 to $20 million in revenue.

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , ,
Featured Business
    Featured Founder

      2017 Startups to Watch

        stats here

        Related Posts on Startland News

        Cherry enters the endorsement game, scoring NIL deals that also boost female college athletes

        By Tommy Felts | January 3, 2023

        Partnering with college athletes is a natural elevation of sports apparel company Cherry Co., said Thalia Cherry. The KC-based brand signed agreements with 18 athletes for NIL (name, image, likeness) endorsement deals, shared Cherry, founder and CEO. “It’s a perfect alignment,” she continued. “We were already working with professional athletes in some capacity. So when…

        Starting a business? ‘Never-give-up attitude’ matters more than you think, says Porter House co-founder

        By Tommy Felts | January 3, 2023

        Editor’s note: This story was originally published by Missouri Business Alert, a member of the KC Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and The Kansas City Beacon. Click here to read the original story. While there are lots of important skills and knowledge to have when starting a…

        Returning the flavor: Fast food startup flexes plan to bring Korean-American tastes to rural Missouri

        By Tommy Felts | December 29, 2022

        As an occupational therapy practitioner, Joohae “Chewy” Yoon’s home visits to care for patients isolated in rural Missouri inspired her to develop the Korean-American fast food concept GOCHEW Burger & Sandwich.  Her full-time job involves traveling to meet patients in Kansas City and Independence, as well as such cities as Odessa, Higginsville, and Warrensburg. Curious…

        Pawsitive impacts: Social venture aims to break generational poverty through pet grooming

        By Tommy Felts | December 29, 2022

        Editor’s note: This story was originally published by The Kansas City Beacon, a member of the KC Media Collective, which also includes Startland News, KCUR 89.3, American Public Square, Kansas City PBS/Flatland, and Missouri Business Alert. Click here to read the original story. In 2018, Ashley Stillings was living in Hope House, a homeless shelter in Lee’s…