Five Elms Capital leads $7.4M round in San Diego firm
January 11, 2017 | Bobby Burch
Five Elms Capital is the lead investor in a $7.4 million finance round for a San Diego-based security firm.
The Kansas City-based investment group is backing Trackforce, a SaaS provider of operations management tools for security guard operators. The company’s GuardTek software suite is used by more than 80,000 users at over 8,000 sites in 28 countries, Trackforce said in a release.
“Trackforce has built a best-in-class platform that changes the way security professionals manage their operations,” Five Elms managing director Joe Onofrio said in a release. “The team’s innovative technology, industry knowledge and best-in-class customer service have driven strong growth over the last 10 years; we look forward to working with the team to expand on the success achieved to date.”
Five Elms was founded by Fred Coulson, who serves as its managing partner. Five Elms has invested in other area firms such as Kansas City-based United Medicare Advisors, Lenexa-based Smart Warehousing and Kansas City-based Spring Venture Group, of which Coulson is founder and chairman.
Five Elms focuses on investments of $3 to $30 million in business-to-business firms with $2 to $20 million in revenue.

2017 Startups to Watch
stats here
Related Posts on Startland News
KC GIFT launches ‘Vibe the City’ passport to showcase Black-owned arts, entertainment venues
A newly published mini-guide to Black-owned arts and entertainment venues across Kansas City is expected to push community members deeper into the metro’s rich Black business ecosystem, said Brandon Calloway, highlighting a range of cultural and nightlife destinations. “Vibe the City” passports are available now at the G.I.F.T. Business Center at 5008 Prospect Ave.,…
Trially secures $4.7M seed round, launches ‘Margo’ AI solution to clear patient bottleneck
A Kansas City startup’s AI-first platform is expected to save time — and patient lives — thanks to a successful seed round for its clinical trial recruitment tech, explained Kyle McAllister, noting his startup’s solution could help speed up access to treatment by years. Trially, one of Startland News’ 10 Kansas City Startups to Watch in…
She scored music on Netflix and LA’s star-studded stages; now BodaciousThang is getting vulnerable in KC
When Cheyenne Jolene steps on stage in the shoes of her alter ego, the singer-songwriter’s voice carries both raw emotion and unapologetic truth. Performing as BodaciousThang, Jolene blends R&B, hip hop, rock, and soul into what she describes as “genre bending” music. Her songs are steeped in authenticity and storytelling, offering listeners intimate glimpses into…
SNAP cuts are ‘worse than they look on paper’: Food access advocates warn shelves could go bare overnight
Chef Shanita McAfee-Bryant doesn’t mince words about perceptions of the hungry Kansas Citians she serves daily through her award-winning culinary social venture. “These are the people who — if you listen to the rhetoric — are deemed ‘lazy,’” the founder of The Prospect KC’s NourishKC Community Kitchen told Startland News. “We know the narratives being…
