Five Elms Capital leads $7.4M round in San Diego firm
January 11, 2017 | Bobby Burch
Five Elms Capital is the lead investor in a $7.4 million finance round for a San Diego-based security firm.
The Kansas City-based investment group is backing Trackforce, a SaaS provider of operations management tools for security guard operators. The company’s GuardTek software suite is used by more than 80,000 users at over 8,000 sites in 28 countries, Trackforce said in a release.
“Trackforce has built a best-in-class platform that changes the way security professionals manage their operations,” Five Elms managing director Joe Onofrio said in a release. “The team’s innovative technology, industry knowledge and best-in-class customer service have driven strong growth over the last 10 years; we look forward to working with the team to expand on the success achieved to date.”
Five Elms was founded by Fred Coulson, who serves as its managing partner. Five Elms has invested in other area firms such as Kansas City-based United Medicare Advisors, Lenexa-based Smart Warehousing and Kansas City-based Spring Venture Group, of which Coulson is founder and chairman.
Five Elms focuses on investments of $3 to $30 million in business-to-business firms with $2 to $20 million in revenue.

2017 Startups to Watch
stats here
Related Posts on Startland News
Apple co-founder tells Kansas crowd: The real threat from AI is misinformation
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. WICHITA, Kansas — Artificial intelligence won’t replace humans, shared Apple co-founder and tech giant Steve Wozniak, but the rapidly advancing technology should come with a warning label. AI is just…
MADE MOBB co-founder wins top award from his community, aims to inspire Island kids (and leave a legacy for his own)
Mark Launiu always felt a bit like an outsider, he said. While the serial entrepreneur now leads KC’s iconic streetwear brand MADE MOBB, Launiu grew up humbly as an immigrant within a small community in South Kansas City. So his recent honor as Samoan Business/Entrepreneur Award of the Year was a pleasant surprise, he said.…
Five startups are getting a tech boost with the latest round of Digital Sandbox KC funding
The caliber of founders leading the latest startups funded by Digital Sandbox KC is truly exceptional, said Jill Meyer, describing a third-quarter cohort that includes a Pipeline Pathfinder member, a KC Chamber Small Business of the Year finalist, and the former CEO of the KC Tech Council. “Their industry experience and dedication are the cornerstones…
Mayor appoints city’s first Small Business Task Force as investment in KC entrepreneurs
Small businesses have the potential to thrive in Kansas City in ways unlike other metros across the country, said Christine Lau, highlighting how the city’s unique spirit will play a role in a newly created Small Business Task Force for KCMO. “We have a grit and tenacity that I haven’t seen anywhere else,” said Lau,…
