Five Elms Capital leads $7.4M round in San Diego firm
January 11, 2017 | Bobby Burch
Five Elms Capital is the lead investor in a $7.4 million finance round for a San Diego-based security firm.
The Kansas City-based investment group is backing Trackforce, a SaaS provider of operations management tools for security guard operators. The company’s GuardTek software suite is used by more than 80,000 users at over 8,000 sites in 28 countries, Trackforce said in a release.
“Trackforce has built a best-in-class platform that changes the way security professionals manage their operations,” Five Elms managing director Joe Onofrio said in a release. “The team’s innovative technology, industry knowledge and best-in-class customer service have driven strong growth over the last 10 years; we look forward to working with the team to expand on the success achieved to date.”
Five Elms was founded by Fred Coulson, who serves as its managing partner. Five Elms has invested in other area firms such as Kansas City-based United Medicare Advisors, Lenexa-based Smart Warehousing and Kansas City-based Spring Venture Group, of which Coulson is founder and chairman.
Five Elms focuses on investments of $3 to $30 million in business-to-business firms with $2 to $20 million in revenue.

2017 Startups to Watch
stats here
Related Posts on Startland News
Make it Red February: Here are 20+ must-see additions to your KC closet (Super Bowl edition)
The haters might have counted the Kansas City Chiefs out of Super Bowl contention after a lackluster regular season, but these shirts from across the spectrum of KC makers are for the fans who relish the role of underdog, villain, road warrior, and, of course, Swiftie. Check out 20-plus new designs to intercept before the…
Taylor Swift’s Super Bowl ring: How a $14 gold loop on the world’s most famous popstar scored big for this KC maker
Emily Bordner couldn’t believe the once-in-a-lifetime response to her Travis Kelce-themed ring’s appearance on the finger of one of the world’s biggest celebrities. “I’m still in shock,” said Bordner, owner of EB and Co., after images of superstar Taylor Swift rocking her jewelry at the AFC Championship Game on Sunday exploded on social media and…
It’s showtime for KC makers as demand for Super Bowl gear hits the jackpot: Go BTS with Charlie Hustle
Even though the Kansas City Chiefs are headed to their fourth Super Bowl appearance in five years, Jordan Betts shared, fans are still snatching up merchandise like it’s the first time. “These aren’t even winning-the-Super Bowl shirts,” said Betts, communications manager for Kansas City-based Charlie Hustle, referencing the apparel brand’s newly debuted “Showtime in Vegas”…
