Five Elms Capital leads $7.4M round in San Diego firm
January 11, 2017 | Bobby Burch
Five Elms Capital is the lead investor in a $7.4 million finance round for a San Diego-based security firm.
The Kansas City-based investment group is backing Trackforce, a SaaS provider of operations management tools for security guard operators. The company’s GuardTek software suite is used by more than 80,000 users at over 8,000 sites in 28 countries, Trackforce said in a release.
“Trackforce has built a best-in-class platform that changes the way security professionals manage their operations,” Five Elms managing director Joe Onofrio said in a release. “The team’s innovative technology, industry knowledge and best-in-class customer service have driven strong growth over the last 10 years; we look forward to working with the team to expand on the success achieved to date.”
Five Elms was founded by Fred Coulson, who serves as its managing partner. Five Elms has invested in other area firms such as Kansas City-based United Medicare Advisors, Lenexa-based Smart Warehousing and Kansas City-based Spring Venture Group, of which Coulson is founder and chairman.
Five Elms focuses on investments of $3 to $30 million in business-to-business firms with $2 to $20 million in revenue.

2017 Startups to Watch
stats here
Related Posts on Startland News
Former Adknowledge CMO Anita Newton launching CommunityAmerica innovation lab
Anita Newton, the former chief marketing officer at Adknowledge, is helping launch an innovation lab with CommunityAmerica Credit Union. A lean startup evangelist and co-founder of Mighty Good Solutions, Newton began her new CommunityAmerica gig Monday as its chief innovation officer. With the new role, Newton said she’ll be creating an independent innovation lab that…
Reporter turned entrepreneur, LeVota offers 6 takeaways from Startup Weekend KC
A little under a year ago, I joined the Startland News team. Since then, I bet I’ve witnessed at least 150 entrepreneurs pitch their company. It’s safe to say I’ve learned a lot about innovation and entrepreneurship. I’m lucky I get to spend my days asking people who have “done it” how they “did it.”…
Events Preview: Startup Crawl, 1Week KC
There are a plethora of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter, or curious community member — we recommend these upcoming events for you. Are you hosting a relevant community event? Feel free to add it to the FWD/KC calendar for increased exposure. Once your event…
With fresh $750K, Bixy is helping make online ads ‘not suck’
Kyle Johnson could see that his company had a problem. And there was nothing he could do to remedy it. Back in 2011, Pandora released its financial records for the first time ever for everybody to see. Johnson, now the founder of Bixy, was working at his own startup company in the music streaming business…
