Startup Royal Loyal sells to Wichita coffee company
December 6, 2016 | Meghan LeVota
Royal Loyal, which created an app to encourage loyalty at convenience and retail stores, sold to Wichita-based Prairie Fire Coffee, Royal Loyal CEO Babir Sultan said, declining to offer a monetary value.
Royal Loyal’s app allows users to save money and earn free products at various gas stations, fast food and retail stores. The application brings small businesses together who are looking for a more modern technique than punch cards, but can’t afford to build their own independent app.
Sultan said that Royal Loyal had been working with Prairie Fire on a trial basis for the past year. After pitching the technology to several other coffee companies, Sultan said he was thrilled that Prairie Fire Coffee saw the value in his firm.
“The sale makes me feel so relieved,” Sultan said. “In addition to the money, I think the main value is the experience that I gained through Royal Loyal.”
Before founding Royal Loyal in 2014, Sultan for years owned and operated a handful of convenience stores. Seeing the popularity of QuikTrip’s app and the Hy-Vee gas card, Sultan wanted to make his local gas station chain, FavTrip, stand out.
In addition to the loyalty app, Sultan added that Prairie Fire Coffee was attracted to Royal Loyal’s data analytics tool, helping the firm better learn about its customers.
Sultan will continue working with Royal Loyal for the next few months to ease the transition process. In the near future, he plans to continue operating FavTrip — but on the horizon, Sultan plans to give back to the entrepreneurial community.
Sultan said he owes his success to area resources — Royal Loyal received funding and guidance from Digital Sandbox KC and SparkLabKC and Sultan is an E-Scholars graduate— and local mentors.
“I’ve been reaching out to incubators thinking about how I could pay it forward,” Sultan said. “Being able to fund somebody else’s idea would be the most rewarding experience for me right now, and I am looking forward to exploring that.”
Featured Business
2016 Startups to Watch
stats here
Related Posts on Startland News
Report: Black women’s impact overlooked in KC startup community and beyond
Raise a hand if you know that black women have created more than 1 million jobs, Dell Gines challenged. A statistics-based question –– frequently answered with an expected, yet glacial silence –– acknowledges an unprecedented phenomenon in both the small business community and within the confines of the often-exclusive startup ecosystem, said Gines, Federal Reserve…
‘Class reunion’ collides with newer generation at Top VC-Backed Companies celebration (Photos)
It was a night of old school collisions, said Adam Arredondo, bringing together founders, executives, investors and a curated group of younger startup leaders for Startland’s Top VC-Backed Companies celebration. “The energy in the room was palpable. Many people said it felt like a class reunion, which in a way it was,” added Arredondo, CEO…
Techweek KC addition: Smart City Innovation Workshop builds bottom-up brainstorming
Kansas City residents, entrepreneurs, corporate partners, and city officials plan to come together during the Smart City Innovation Workshop at Techweek KC to brainstorm solutions to day-to-day challenges using smart technology. The workshop pulls into Union Station Oct. 8 — the first day of Techweek KC, which runs through Oct. 12 and is presented by…
Plexpod offers sneak peek at new women-centric Herspace concept (Photos)
Herspace — a freshly renovated wing at Plexpod Westport Commons, part of the KC-based Plexpod coworking community — is designed for women, said Gerald Smith, and it’s a long time coming. “This is front and center. It isn’t tucked away in some far away corner of an upper floor,” said Smith, noting 90 percent of…