Startup Royal Loyal sells to Wichita coffee company
December 6, 2016 | Meghan LeVota
Royal Loyal, which created an app to encourage loyalty at convenience and retail stores, sold to Wichita-based Prairie Fire Coffee, Royal Loyal CEO Babir Sultan said, declining to offer a monetary value.
Royal Loyal’s app allows users to save money and earn free products at various gas stations, fast food and retail stores. The application brings small businesses together who are looking for a more modern technique than punch cards, but can’t afford to build their own independent app.
Sultan said that Royal Loyal had been working with Prairie Fire on a trial basis for the past year. After pitching the technology to several other coffee companies, Sultan said he was thrilled that Prairie Fire Coffee saw the value in his firm.
“The sale makes me feel so relieved,” Sultan said. “In addition to the money, I think the main value is the experience that I gained through Royal Loyal.”
Before founding Royal Loyal in 2014, Sultan for years owned and operated a handful of convenience stores. Seeing the popularity of QuikTrip’s app and the Hy-Vee gas card, Sultan wanted to make his local gas station chain, FavTrip, stand out.
In addition to the loyalty app, Sultan added that Prairie Fire Coffee was attracted to Royal Loyal’s data analytics tool, helping the firm better learn about its customers.
Sultan will continue working with Royal Loyal for the next few months to ease the transition process. In the near future, he plans to continue operating FavTrip — but on the horizon, Sultan plans to give back to the entrepreneurial community.
Sultan said he owes his success to area resources — Royal Loyal received funding and guidance from Digital Sandbox KC and SparkLabKC and Sultan is an E-Scholars graduate— and local mentors.
“I’ve been reaching out to incubators thinking about how I could pay it forward,” Sultan said. “Being able to fund somebody else’s idea would be the most rewarding experience for me right now, and I am looking forward to exploring that.”
Featured Business
2016 Startups to Watch
stats here
Related Posts on Startland News
Serial entrepreneur hopes to cultivate ‘real talk’ with startups at day-long Own It event
Business often isn’t pretty, said serial entrepreneur Mike Wrenn. And it’s time to expose some of the hard truths he and his wife, Becky Cole — as well as other business heavyweights — have learned through their careers, he said. “Becky and I have built a successful business with national and international reach,” said Wrenn, chairman…
Enjoy the college life experience? Homeroom invites you to KC’s new coliving concept
Homeroom is a coliving experience that takes you back to your dorm room days, said Johnny Wolff. “I think everyone looks back with really fond memories of living with really good friends in college in a house. The coliving experience is about taking that shared roommate situation and kind of curating it at Homeroom,” said…
Second-shift startup: Wobblrs pins soccer-inspired game’s future to youth sports pivot
Wobblrs, a soccer-specific tailgating game, is refocusing its niche on youth development, said Roberto Camacho. The game, which involves two self-righting pins for players to knock over by kicking a soccer ball, is proving to be a valuable exercise in aiming, as well as a basic introduction to soccer, said Camacho. “I had a few…
Nickel & Dime supplement club relocates to KC, aims to disprove industry stereotypes
Startup nutrients like location, atmosphere and opportunity have proven the right dosage to lure another young company to Kansas City, said Ben Harris. “[Our move] allows us to ship two days domestically anywhere in the United States,” the co-founder of Nickel & Dime supplement club said. Launched by Harris and co-founder, Michael Giangregorio earlier this…