Startup Royal Loyal sells to Wichita coffee company
December 6, 2016 | Meghan LeVota
Royal Loyal, which created an app to encourage loyalty at convenience and retail stores, sold to Wichita-based Prairie Fire Coffee, Royal Loyal CEO Babir Sultan said, declining to offer a monetary value.
Royal Loyal’s app allows users to save money and earn free products at various gas stations, fast food and retail stores. The application brings small businesses together who are looking for a more modern technique than punch cards, but can’t afford to build their own independent app.
Sultan said that Royal Loyal had been working with Prairie Fire on a trial basis for the past year. After pitching the technology to several other coffee companies, Sultan said he was thrilled that Prairie Fire Coffee saw the value in his firm.
“The sale makes me feel so relieved,” Sultan said. “In addition to the money, I think the main value is the experience that I gained through Royal Loyal.”
Before founding Royal Loyal in 2014, Sultan for years owned and operated a handful of convenience stores. Seeing the popularity of QuikTrip’s app and the Hy-Vee gas card, Sultan wanted to make his local gas station chain, FavTrip, stand out.
In addition to the loyalty app, Sultan added that Prairie Fire Coffee was attracted to Royal Loyal’s data analytics tool, helping the firm better learn about its customers.
Sultan will continue working with Royal Loyal for the next few months to ease the transition process. In the near future, he plans to continue operating FavTrip — but on the horizon, Sultan plans to give back to the entrepreneurial community.
Sultan said he owes his success to area resources — Royal Loyal received funding and guidance from Digital Sandbox KC and SparkLabKC and Sultan is an E-Scholars graduate— and local mentors.
“I’ve been reaching out to incubators thinking about how I could pay it forward,” Sultan said. “Being able to fund somebody else’s idea would be the most rewarding experience for me right now, and I am looking forward to exploring that.”
Featured Business
2016 Startups to Watch
stats here
Related Posts on Startland News
Top 10 remaining GEW events: Midwest funding, women startup leaders, social media marketing
Nearing the midpoint of Global Entrepreneurship Week, snowy weather turned to sunny skies — welcoming entrepreneurs and curious citizens alike to a wide range of activities rounding out the week. Wednesday is expected to feature some of the week’s most popular workshops and panels, according to KCSourceLink data, with three of the leading events running…
VIDEO: Education startups earn $60K in LEANLAB grants at revamped Launch[ED] Day
The work doesn’t end with LEANLAB Education’s Launch[ED] Day celebration, said Katie Boody. Four of the accelerator’s fellows will continue their startups’ research thanks to $60,000 in grant investments. The entrepreneur-led education ventures took the stage Thursday to pitch their companies to the Launch[ED] crowd at Plexpod Westport Commons, as well as to describe the…
VIDEO: Kritiq designs more emotional KC runway show with Goodwill crossover
When the Kritiq fashion show returns to the runway later this month, it will be an event styled with creativity and an intimate feel, said Mark Launiu, noting a new partnership with Goodwill stores across Kansas and Missouri. “For me, I grew up shopping at Goodwill, my family still shops at Goodwill, so it kind…
Against the grain: Coworking leader bringing alcohol-free ‘Sans Bar’ pop-up concept to KC
Entrepreneur events should focus less on alcohol, and more on connections, said Melissa Saubers. “Part of my goal is to help educate and bring awareness to people who are hosting events — and also have alcohol in the workplace — to help them be more sensitive and inclusive for people who don’t drink,” said Saubers,…