Startup Royal Loyal sells to Wichita coffee company
December 6, 2016 | Meghan LeVota
Royal Loyal, which created an app to encourage loyalty at convenience and retail stores, sold to Wichita-based Prairie Fire Coffee, Royal Loyal CEO Babir Sultan said, declining to offer a monetary value.
Royal Loyal’s app allows users to save money and earn free products at various gas stations, fast food and retail stores. The application brings small businesses together who are looking for a more modern technique than punch cards, but can’t afford to build their own independent app.
Sultan said that Royal Loyal had been working with Prairie Fire on a trial basis for the past year. After pitching the technology to several other coffee companies, Sultan said he was thrilled that Prairie Fire Coffee saw the value in his firm.
“The sale makes me feel so relieved,” Sultan said. “In addition to the money, I think the main value is the experience that I gained through Royal Loyal.”
Before founding Royal Loyal in 2014, Sultan for years owned and operated a handful of convenience stores. Seeing the popularity of QuikTrip’s app and the Hy-Vee gas card, Sultan wanted to make his local gas station chain, FavTrip, stand out.
In addition to the loyalty app, Sultan added that Prairie Fire Coffee was attracted to Royal Loyal’s data analytics tool, helping the firm better learn about its customers.
Sultan will continue working with Royal Loyal for the next few months to ease the transition process. In the near future, he plans to continue operating FavTrip — but on the horizon, Sultan plans to give back to the entrepreneurial community.
Sultan said he owes his success to area resources — Royal Loyal received funding and guidance from Digital Sandbox KC and SparkLabKC and Sultan is an E-Scholars graduate— and local mentors.
“I’ve been reaching out to incubators thinking about how I could pay it forward,” Sultan said. “Being able to fund somebody else’s idea would be the most rewarding experience for me right now, and I am looking forward to exploring that.”
Featured Business
2016 Startups to Watch
stats here
Related Posts on Startland News
Fund Me, KC: My Bear Jeff spreads comfort to child trauma survivors, bear to bear
Startland News is continuing its “Fund Me, KC” series to highlight area entrepreneurs’ efforts to accelerate their businesses. This is an opportunity for entrepreneurs — like Rachel Cohen with her My Bear Jeff campaign — to share their crowdfunding stories to gain a little help from their supporters. Who are you? Rachel Cohen, Chief Bear Officer…
Ben Jackson named to Forbes’ ‘30 Under 30’ list, capping year of growth, accolades for Bungii
Building something cool requires doing a lot of uncool things — tasks and tactics most people are unwilling to undertake, said Ben Jackson. “The daily grind isn’t glamorous and it’s not fun,” said Jackson, co-founder of Overland Park-headquartered Bungii and an honoree on Forbes’ “30 Under 30” list for consumer technology. “Success is a matter…
Pitch Pub Crawl returning to downtown Lee’s Summit with nine emerging KC startups
Nine startup leaders are expected to compete this month for seed in downtown Lee’s Summit hot spots better known for hops. Velocity LS Pitch Pub Crawl is set to return 5 p.m. Dec. 12 at Bricks Pub & Grub,18 SE Third St., before moving on to Smoke Brewing Company, 209 SE Main St., Arcade Alley,…
Helix Health finds ‘enlightening’ support in Spencer Fane’s new STARTUP Lab, co-founder says
Spencer Fane’s STARTUP Lab already is having an impact on its first selected company, Helix Health, said Aaron Deacon. “It has been a really enlightening experience for me,” said Deacon, co-founder of Helix Health alongside Anurag Patel, explaining support from the law firm. “To have the advice and help from other people who know how…