Kansas City’s slow, steady entrepreneurial growth nabs No. 23 ranking
November 22, 2016 | Meghan LeVota
For the second year in a row, Kansas City maintained its rank as No. 23 out of 40 metros in entrepreneurial activity, according to the Ewing Marion Kauffman Foundation’s 2016 Main Street Entrepreneurship report.
The annual report covers the rate of business owners, established small business density, survival rate and more. These metrics are calculated to encompass business activity in all industries and is based on both a nationally representative sample size of roughly 900,000 responses and a dataset covering approximately five million businesses.
While Kansas City didn’t experience a large change in any metric this year, the report offers a compelling view into the area entrepreneurial community.
Rate of business owners
In Kansas City, the number of business owners remained relatively steady — increasing slightly from 6.08 percent to 6.18 percent. In other words, 6 out of every 100 adult Kansas Citians are business owners.
Surprisingly, the rate of Kansas City business ownership is higher than the city that is ranked No. 1 for entrepreneurial activity — Pittsburgh, Pa. — which reported 5.25 percent. Ranked No. 32 overall, St. Louis reported a 5.19 percent rate of business ownership.
In separate analysis by Startland, Latino business ownership considerably increased in the Kansas City metro. Check out more Kansas City demographical information here.
Established small business density
While there were fewer in 2016, small firms remained a strong majority among the Kansas City business community, according to the report. Small business density in Kansas City decreased from 623 firms in 2015 to 615 firms in 2016.
Small business density measures the number of established small businesses per 1,000 firms. An established small business is defined as at least 5-years-old and with less than 50 employees.
Although St. Louis, Mo. beat out Kansas City on this metric with a small business density of 624.37. Dubbed by the report as the most entrepreneurial metro area, Pittsburgh, Pa. had a density of 694 in 2016.
Survival rate
Kansas City firms are enduring longer, according to Kauffman’s report. The metro area’s survival rate — or firms that have survived their first 5 years of business — grew from 45.1 percent in 2015 to 47.4 percent in 2016.
Despite the growth, Kansas City is still lagging behind Pittsburg, Pa. with a survival rate of 53.78 percent, but is ahead of St. Louis, Mo. at 46.90 percent.
On the national level
With an increase in entrepreneurial activity in 47 out of 50 states and 38 out of 40 metros, this report indicates the biggest improvement the U.S. has seen since the Great Recession.
Senior research analyst at the Kauffman Foundation Arnobio Morelix said the report provides evidence of America’s rebound in small business activity and shows that it continues to strengthen.
“More new businesses are making it through their first five years of operation,” Morelix said in a release. “While this could indicate that a lack of dynamism is allowing less productive firms to hang on longer, overall the entrepreneurial increases bode well for the established, small businesses that underpin much of our economy.”
For more on the report click here.
Featured Business

2016 Startups to Watch
stats here
Related Posts on Startland News
I am Iron Man: Overland Park startup’s AI mouse brings voice-activated tech to your fingertips
In the Marvel Cinematic Universe, Tony Stark talks to an artificial intelligence program within his Iron Man suit to get immediate access to information — as if he’s having a conversation with AI. Although Stark is a fictional character imbued with vast powers via such tech, Jerry Hsu said, users don’t have to be a…
Chef Dwight Tiller wants to disrupt the macaroni market; up first: he has the Muncheez
A new concept from a popular food truck-turned-food hall chef is more than just a cheesy transition between menus, Dwight Tiller said, it’s an evolution of his journey to bring higher quality and innovation to a culinary category often coated with forgettable flavors. Muncheez — a bold pivot from Tiller’s signature nachos to Kansas City’s mac-and-cheese…
Strang closes doors to Plaza food hall concept, citing slow foot traffic to its diverse, chef-driven menus
Despite a bustling holiday shopping season on the Country Club Plaza, a food hall in the iconic Kansas City shopping district failed to gain a foothold, said CEO Shawn Craft, announcing the closure of another Strang Hall location less than a month after shuttering its downtown space. Leaders behind Strang Chef Collective on the Plaza…
Well Played, KC: How an overseas Chiefs game inspired designs that brought Lindsey Hall off the bench
Her apparel brand’s timeless style echoes Ralph Lauren’s aesthetic, with a KC twist Kansas City’s fashion scene has gained a new player in Well Played KC, a lifestyle brand blending classic Americana style with local pride. Founded by Lindsey Hall, the business is gaining momentum with versatile, throwback-that-doesn’t-feel-dated apparel that resonates with on-the-go Kansas Citians. …
