Kansas City’s slow, steady entrepreneurial growth nabs No. 23 ranking
November 22, 2016 | Meghan LeVota
For the second year in a row, Kansas City maintained its rank as No. 23 out of 40 metros in entrepreneurial activity, according to the Ewing Marion Kauffman Foundation’s 2016 Main Street Entrepreneurship report.
The annual report covers the rate of business owners, established small business density, survival rate and more. These metrics are calculated to encompass business activity in all industries and is based on both a nationally representative sample size of roughly 900,000 responses and a dataset covering approximately five million businesses.
While Kansas City didn’t experience a large change in any metric this year, the report offers a compelling view into the area entrepreneurial community.
Rate of business owners
In Kansas City, the number of business owners remained relatively steady — increasing slightly from 6.08 percent to 6.18 percent. In other words, 6 out of every 100 adult Kansas Citians are business owners.
Surprisingly, the rate of Kansas City business ownership is higher than the city that is ranked No. 1 for entrepreneurial activity — Pittsburgh, Pa. — which reported 5.25 percent. Ranked No. 32 overall, St. Louis reported a 5.19 percent rate of business ownership.
In separate analysis by Startland, Latino business ownership considerably increased in the Kansas City metro. Check out more Kansas City demographical information here.
Established small business density
While there were fewer in 2016, small firms remained a strong majority among the Kansas City business community, according to the report. Small business density in Kansas City decreased from 623 firms in 2015 to 615 firms in 2016.
Small business density measures the number of established small businesses per 1,000 firms. An established small business is defined as at least 5-years-old and with less than 50 employees.
Although St. Louis, Mo. beat out Kansas City on this metric with a small business density of 624.37. Dubbed by the report as the most entrepreneurial metro area, Pittsburgh, Pa. had a density of 694 in 2016.
Survival rate
Kansas City firms are enduring longer, according to Kauffman’s report. The metro area’s survival rate — or firms that have survived their first 5 years of business — grew from 45.1 percent in 2015 to 47.4 percent in 2016.
Despite the growth, Kansas City is still lagging behind Pittsburg, Pa. with a survival rate of 53.78 percent, but is ahead of St. Louis, Mo. at 46.90 percent.
On the national level
With an increase in entrepreneurial activity in 47 out of 50 states and 38 out of 40 metros, this report indicates the biggest improvement the U.S. has seen since the Great Recession.
Senior research analyst at the Kauffman Foundation Arnobio Morelix said the report provides evidence of America’s rebound in small business activity and shows that it continues to strengthen.
“More new businesses are making it through their first five years of operation,” Morelix said in a release. “While this could indicate that a lack of dynamism is allowing less productive firms to hang on longer, overall the entrepreneurial increases bode well for the established, small businesses that underpin much of our economy.”
For more on the report click here.
Featured Business

2016 Startups to Watch
stats here
Related Posts on Startland News
Kauffman Foundation selects familiar face as new CEO
After a yearlong, nationwide search for a new CEO, the Ewing Marion Kauffman Foundation wound up selecting one of its own. The Kansas City-based foundation selected Wendy Guillies as the Foundation’s new president and CEO. Guillies, who previously served as interim CEO and vice president of communications for the foundation, joined the organization in April…
EyeVerify enters new European market with Vodafone deal
Biometrics tech company EyeVerify is continuing its global expansion into Europe with a new deal. The Kansas City-based firm recently announced a licensing and marketing agreement with Turkish security tech company Olcsan CAD. The deal makes Olcsan the exclusive distributor of EyeVerify’s eye vein biometrics technology, or Eyeprint ID, throughout Turkey. “We’re pleased to partner…
What’s in a name? MindMixer gets new moniker
A year after its move to Kansas City, MindMixer is making a name change. Formerly based in Omaha, MindMixer now will go by the name of its new software product, mySidewalk, which engages communities to share ideas and stay informed of new initiatives. “Like all businesses, the more we learn about the people we serve,…
Event-staffing tech firm Pop Bookings opens seed round at $250K
Kansas City-based Pop Bookings is scoring local love from angel investors as it hopes to bolster its seed round to further develop its online event-staffing platform. A recent graduate of business accelerator SparkLabKC, Pop Bookings opened its round in April at $250,000, with lead investments from Kansas City-area angel investors. Pop Bookings CEO Erika Klotz said…
