WillCo Technologies hiring 90 people after snagging energy-saving patent
September 19, 2016 | Meghan LeVota
The average american household wastes up to 61 percent of its energy input.
Kevin Williams, CEO of WillCo Technologies, said that this is because of the way electrical grids are designed. Although the average consumer requires significantly less power during school and work hours, the grid keeps energy limits consistently high in order to sustain through peak activity hours. This could lead to pricy electricity bills.
Believing that this technology was outdated, in 2009 Williams began to take an interest in the emerging smart grid. He knew there must be a way to capture that wasted energy and store it, despite doubts from respected peers.
“They told me that it’s not feasible to capture electricity and store it later,” Williams said. “‘It’s just not possible, Kevin. You’re wasting your time.’
Williams continued to pursue his mission by creating an energy storage device — all the while growing WillCo technologies, his IT consulting firm, which was founded in 2006.
The energy device solution, developed in partnership with the Missouri University of Science and Technology, was funded entirely by WillCo’s software consulting profits.
“As CEO, I could have used the money to go on vacation, or pay for my retirement,” Williams added. “I chose to invest in this early technology because that’s what gets me excited. I felt like I could have a part in changing the way Americans consume electricity.”
Williams first filed for a patent for the device in 2010 and after several iterations resubmitted it in 2012. His critics were skeptical, although a few years later they’d change their tune.
In 2015, Tesla launched the Powerwall, proving to Williams’ naysayers that large-scale energy storage was officially a reality. Williams recalled being flooded with emails of people who were apologizing for doubting him. The emerging smart grid industry is now projected to reach $19 billion by 2017.
“It felt very gratifying,” Williams said. “It let me know that the work I had been working on was not in vain.
The momentum propelled Williams forward while he waited for word on his patent. In the meantime, Williams launched WISE — WillCo Intelligent Stored Energy — in May 2016. Only one month later, Williams and his company were awarded a patent for his energy device: the WISE P.O.D.
“I want to be a part of what I believe is a technological revolution that we could really foster here in Kansas City.” – Kevin Williams
The system allows for communications between utility companies and the consumer as well as offers real-time electricity usage data. Using Internet-of-Things software, users can direct the flow of electricity with their smart phones and store energy from the grid to reduce consumption.
To use the device, WISE customers first go online and take an energy assessment to receive an estimate. If the household purchases the hardware, WISE then links the customer up with a reseller in their area who will then contact them to arrange the installation.
Williams is currently looking for a new headquarters to house both WillCo Technologies and WISE to accommodate ambitious hiring plans. Currently with a team of nine people, WillCo plans to expand with 30 additional positions, thanks to a new contract with the U.S. Department of Defense. And by 2017, Williams expects WISE to add about 60 new jobs in the area.
Despite receiving interest from outside investors, Williams said he plans to remain in the Kansas City area.
“I’m looking forward to taking advantage of this synergy that’s happening here in the Kansas City area,” Williams said. “I want to be a part of what I believe is a technological revolution that we could really foster here in Kansas City.”
Featured Business

2016 Startups to Watch
stats here
Related Posts on Startland News
LaunchKC winner Erkios: Hacking attacks will come from inside — Fortifi intellectual property
Tinkering with old technology defined childhood for Philip Van Der Straeten, COO of Kansas City tech startup Erkios Systems. Such adventures could one day provide a nationwide payoff for his company, he said. “Our organization was built by tinkerers and critical thinkers attempting to break things down and get a better grasp of what they…
WISE Power generates plans for 9,000-square-foot entertainment lounge at Hy-Vee Arena
Hy-Vee Arena is the perfect place for a WISE Power demo site, said Brittany Williams, but it also is an opportunity to bring innovative leisure to Kansas City. The startup’s new showroom doubles as an entertainment lounge providing food, drink and virtual reality. “We figured we needed demo space — like the Tesla space on…
Pure Pitch Rally winner says local investment will push Fast Democracy toward focus on KC politics
Offering voters a crystal clear look at the legislative process is winning support for Fast Democracy within the Kansas City startup ecosystem, said Jill Kline, the CEO behind the evolving bill tracking platform. “This was always the roadmap. We started out with some of these basic features, wanting to help the general public get their…
Skipping the line: PayIt driver’s license renewal tech iKan puts DMV stigma in reverse
The market is hungry for consumer-grade digital experiences, said John Thomson, founder and CEO at Kansas City tech startup PayIt. Tuesday’s launch of the firm’s iKan driver’s license renewal technology is a step toward satisfying motorists starved for time and frustrated with inconveniences like long lines and packed parking lots at licensing offices. “Kansas residents…

