Report: Kansas City is the 8th-worst metro for entrepreneur diversity

September 1, 2016  |  Kat Hungerford

TEDxKC

It’s a dreary day for Kansas City in terms of successfully supporting a diverse entrepreneurial community.

The City of Fountains is far below the national average — and the majority of the most-populated metros — when it comes to minority business ownership, according to the United States Census Bureau.

The bureau on Thursday unveiled the results of its first-ever Annual Survey of Entrepreneurs. The report, which canvases only the nation’s firms with employees, is designed to provide a socio-economic portrait of businesses in the years between the quinquennial Survey of Business Owners.

Of the 50 most-populated U.S. metros, Kansas City ranks a low 42nd in percentage of minority business owners. Minorities own only 9.5 percent of metro firms, compared to a national average of 17.5 percent.

The nation’s top-performing metros are San Jose at 39.5 percent and Miami at 37.6 percent. The worst are Buffalo at 6.5 percent and Pittsburgh, PA, which trails the nation at just 5.7 percent.

In addition to a deep-dive into business ownership and race, the results offer a wealth of insight into everything from business owners’ gender to profitability and industry sector.

Kansas City performed better in the number of women business owners, pulling a rank of No. 19. Women in the City of Fountains own almost 1 in 5 area businesses, coming in at 19.7 percent — just over the national average of 19.4 percent.

In the Midwest, Denver and St. Louis were the only metros to break the top 10 for women in entrepreneurship. According to the survey, Denver is the most women-friendly for business ownership at 23.4 percent. St. Louis came in at No. 4 with  22.2 percent of firms owned by women. The nation’s worst performer was Memphis at 14.8 percent.  

Due to changes in methodology, demographic statistics are not directly comparable to past data from the Survey of Business Owners.

Other highlights from the Census Bureau’s findings include:

Most Kansas City businesses — 60.6 percent of the metro’s 37,161 employer firms — are between six and 15 years old. However, after these “golden years” ownership falls sharply: only 9.4 percent of local firms have passed the 16-year mark. Nearly one in ten companies are new;  firms less than two years old make up 8.6 percent of area businesses.

Kansas City’s most-popular industry category is professional, scientific and technical services. Of the 19 categories presented the survey, 5,614 — or 15.1 percent — identified in this group. Healthcare was second with 12.1 percent.

As a further supplement to the Survey of Business Owners, the Annual Survey of Entrepreneurs each year will contain a module focusing on different entrepreneur topics. This year’s module is set to be released later this month, and will provide in-depth information on business innovation and research and development activities.

Click below for the ranks of the 50 most-populated U.S. metros by minority- and woman-owned firms.

entrepreneur diversity minority women

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

2016 Startups to Watch

    stats here

    Related Posts on Startland News

    Arts summit’s three-year move to KC celebrates flyover country creatives (and the entrepreneurs who make it)

    By Tommy Felts | April 24, 2025

    Great art stands on its own merits, said Diane Scott, but if the artist behind a piece can’t or doesn’t sell their vision to the world, their expression hasn’t achieved its goal. “Nobody makes art to not share it with other people,” added Scott, director of artist services for the Kansas-City based Mid-America Arts Alliance,…

    How this ‘Hallmark town’ gets its country charm from a Main Street serial entrepreneur

    By Tommy Felts | April 24, 2025

    Editor’s note: The following story was produced through a paid partnership with MOSourceLink, which boasts a mission to help entrepreneurs and small businesses across the state of Missouri grow and succeed by providing free, easy access to the help they need — when they need it. WARSAW, Mo. — Owning her own boutique — and…

    Landlord insurance startup using $30M round to invest in KC team; here’s where its hiring

    By Tommy Felts | April 23, 2025

    An eight-figure funding injection is expected to allow Steadily to fuel growth in its greatest asset: talent, shared OverlandPark-based co-founder and COO Datha Santomieri. On Wednesday, the landlord insurance startup — with headquarters in Overland Park and Austin, Texas — announced a $30 million Series C round led by Two Sigma Ventures with participation from…

    Community honors ‘relentless storm’ of Chicano culture (starting with its unsung women)

    By Tommy Felts | April 22, 2025

    An emotional celebration of Chicana women leaders, artists, and advocates earlier this month centered on honoring resilience and reclaiming identity — something Deanna Muñoz once felt pressured to hide. “I used to shrink myself,” said Muñoz, founder of the Chicano Center for the Arts and the first-ever ¡Viva La Chicana! Awards. “To fit in, to…