Report: Kansas City is the 8th-worst metro for entrepreneur diversity
September 1, 2016 | Kat Hungerford
It’s a dreary day for Kansas City in terms of successfully supporting a diverse entrepreneurial community.
The City of Fountains is far below the national average — and the majority of the most-populated metros — when it comes to minority business ownership, according to the United States Census Bureau.
The bureau on Thursday unveiled the results of its first-ever Annual Survey of Entrepreneurs. The report, which canvases only the nation’s firms with employees, is designed to provide a socio-economic portrait of businesses in the years between the quinquennial Survey of Business Owners.
Of the 50 most-populated U.S. metros, Kansas City ranks a low 42nd in percentage of minority business owners. Minorities own only 9.5 percent of metro firms, compared to a national average of 17.5 percent.
The nation’s top-performing metros are San Jose at 39.5 percent and Miami at 37.6 percent. The worst are Buffalo at 6.5 percent and Pittsburgh, PA, which trails the nation at just 5.7 percent.
In addition to a deep-dive into business ownership and race, the results offer a wealth of insight into everything from business owners’ gender to profitability and industry sector.
Kansas City performed better in the number of women business owners, pulling a rank of No. 19. Women in the City of Fountains own almost 1 in 5 area businesses, coming in at 19.7 percent — just over the national average of 19.4 percent.
In the Midwest, Denver and St. Louis were the only metros to break the top 10 for women in entrepreneurship. According to the survey, Denver is the most women-friendly for business ownership at 23.4 percent. St. Louis came in at No. 4 with 22.2 percent of firms owned by women. The nation’s worst performer was Memphis at 14.8 percent.
Due to changes in methodology, demographic statistics are not directly comparable to past data from the Survey of Business Owners.
Other highlights from the Census Bureau’s findings include:
Most Kansas City businesses — 60.6 percent of the metro’s 37,161 employer firms — are between six and 15 years old. However, after these “golden years” ownership falls sharply: only 9.4 percent of local firms have passed the 16-year mark. Nearly one in ten companies are new; firms less than two years old make up 8.6 percent of area businesses.
Kansas City’s most-popular industry category is professional, scientific and technical services. Of the 19 categories presented the survey, 5,614 — or 15.1 percent — identified in this group. Healthcare was second with 12.1 percent.
As a further supplement to the Survey of Business Owners, the Annual Survey of Entrepreneurs each year will contain a module focusing on different entrepreneur topics. This year’s module is set to be released later this month, and will provide in-depth information on business innovation and research and development activities.
Click below for the ranks of the 50 most-populated U.S. metros by minority- and woman-owned firms.
Featured Business

2016 Startups to Watch
stats here
Related Posts on Startland News
2025 Startups to Watch: Scout charts early adoption with digital veterinary workflow platform, diagnosing industry burnout
Editor’s note: Startland News editors selected 10 Kansas City scaling businesses to spotlight for its annual Startups to Watch list. Now in its 10th year, this feature recognizes founders and startups that editors believe will make some of the biggest, most compelling news in the coming 12 months. The following is one of 2025’s companies.…
2025 Startups to Watch: Trially combines founders’ lived experiences, AI to streamline critical stage of health care advancements
Editor’s note: Startland News editors selected 10 Kansas City scaling businesses to spotlight for its annual Startups to Watch list. Now in its 10th year, this feature recognizes founders and startups that editors believe will make some of the biggest, most compelling news in the coming 12 months. The following is one of 2025’s companies.…
New Texas BBQ spot cooking in Westport; pitmaster says he’ll have the best brisket in KC
Five years after a one-time Westport ice house was renovated for food operations, Kevin Bulgerin wants to bring a taste of Texas barbecue to the site — and potentially add a new BBQ favorite from within Kansas City’s historic entertainment district. Grinning Bull BBQ is expected to take over one of two open spaces at…
Power player-turned-poet Pasquale Trozzolo’s new move: Write words worth a thousand pictures
Thirty-five years after starting his own network of strategic marketing firms, Pasquale Trozzolo teases that his longtime communications journey was just the first chapter ahead of what’s to come — as one of the boldest names in Kansas City’s print history takes on a title that he admits still feels a little strange: poet. The…

