EyeVerify sells to Alibaba affiliate for more than $100M
September 13, 2016 | Bobby Burch
In what represents one of the metro’s most notable exits in the last decade, Kansas City-based startup EyeVerify announced Tuesday that it has been acquired.
Ant Financial — the payments affiliate of Alibaba Group Holding — purchased EyeVerify for more than $100 million, according to an unnamed local source familiar with the deal.
Ant Financial started using EyeVerify’s biometric security tool in early 2016. Valued at about $60 billion, Ant Financial boasts about 450 million customers, offering services such as online payments, peer-to-peer lending, wealth management and more, Bloomberg reports.
Led by CEO Toby Rush, EyeVerify created the “EyePrint ID,” which transforms a selfie of a user’s eye into a biometric security key. It’s used by millions of people around the world to access mobile banking or other secured information.
Founded in 2012, EyeVerify has 35 staffers, has raised $13 million to date and was named a Top 10 Startup to Watch in 2016 by Startland News.
Now a wholly-owned subsidiary of Ant Financial Services Group, EyeVerify plans to stay in Kansas City after the deal, according to the firm. Current employees and the executive management team will also remain with the firm.
The exit is an unequivocal win for Kansas City. Not only will founding team members likely see a nice payout, but so too will EyeVerify’s local investors. Local investors in EyeVerify include Mid-America Angels, Women’s Capital Connection, Think Big Partners, Flyover Capital, Sprint and other private investors.
“Mid-America Angels and the Women’s Capital Connection are proud to have identified EyeVerify as a promising business opportunity and participated in this deal from its earliest stages,” a spokeswoman with MAA said. “We congratulate Toby and his team on years of hard work, and look forward to celebrating this timely victory for Kansas City during Techweek.”
Check back in later for more on this breaking story.

2016 Startups to Watch
stats here
Related Posts on Startland News
Look inside: Switchyards teases its new KC work club, sells out memberships in hours
Switchyards’ first foray into the region — officially debuting Monday within Kansas City’s East Crossroads — is even prettier than its designers expected, Brandon Hinman said. “And that’s a high mark,” the Switchyards creative director told Startland News. “This big, beautiful, old warehouse is a new neighborhood work club.” Atlanta-based Switchyards — a third-space workplace…
Dual attractions at vineyard disc golf course bring hole-in-one for this Kansas entrepreneur trio
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. EDGERTON, Kansas — A rural Douglas County family is pairing its award-winning Kansas table wine with 18 holes of disc golf and earning national recognition in the process, Christy Fuller-Flyntz shared.…
Peek inside: Engenious Design expands its hands-on R&D collaboration space in Prairie Village
A 56,000-square-foot design center for his business is about more than just space, said Chris Justice; it’s what’s inside the high-tech facility by design: people. “Our work of designing, prototyping and testing is hands-on with specialized tools and equipment. That means our team works together, in person,” said Justice, co-founder, principal and CEO of Engenious…
How a Missouri native’s high-tech, faith-based bracelet company found inner peace in California
The emotional rollercoaster of social media can take a toll on mental health, said Gary Rakes, a Raymore, Missouri, native who saw an opportunity to create a digital safe space — one that lives on a user’s wrist. His business, Free Luma, offers a line of RFID-enabled bracelets designed to connect others through positivity and…
