EyeVerify sells to Alibaba affiliate for more than $100M
September 13, 2016 | Bobby Burch
In what represents one of the metro’s most notable exits in the last decade, Kansas City-based startup EyeVerify announced Tuesday that it has been acquired.
Ant Financial — the payments affiliate of Alibaba Group Holding — purchased EyeVerify for more than $100 million, according to an unnamed local source familiar with the deal.
Ant Financial started using EyeVerify’s biometric security tool in early 2016. Valued at about $60 billion, Ant Financial boasts about 450 million customers, offering services such as online payments, peer-to-peer lending, wealth management and more, Bloomberg reports.
Led by CEO Toby Rush, EyeVerify created the “EyePrint ID,” which transforms a selfie of a user’s eye into a biometric security key. It’s used by millions of people around the world to access mobile banking or other secured information.
Founded in 2012, EyeVerify has 35 staffers, has raised $13 million to date and was named a Top 10 Startup to Watch in 2016 by Startland News.
Now a wholly-owned subsidiary of Ant Financial Services Group, EyeVerify plans to stay in Kansas City after the deal, according to the firm. Current employees and the executive management team will also remain with the firm.
The exit is an unequivocal win for Kansas City. Not only will founding team members likely see a nice payout, but so too will EyeVerify’s local investors. Local investors in EyeVerify include Mid-America Angels, Women’s Capital Connection, Think Big Partners, Flyover Capital, Sprint and other private investors.
“Mid-America Angels and the Women’s Capital Connection are proud to have identified EyeVerify as a promising business opportunity and participated in this deal from its earliest stages,” a spokeswoman with MAA said. “We congratulate Toby and his team on years of hard work, and look forward to celebrating this timely victory for Kansas City during Techweek.”
Check back in later for more on this breaking story.

2016 Startups to Watch
stats here
Related Posts on Startland News
Tech veterans launch startup studio to back next-wave SaaS products with founder-led thinking
Backed by years of entrepreneurial wins, the team behind Full Scale and the exited Stackify just announced a new product studio and startup lab concept — purpose-built for what founder Matt Watson called the post-playbook SaaS era. “Founders today are facing a new set of realities,” said Watson, serial entrepreneur, podcast host, and co-founder of…
Arts summit’s three-year move to KC celebrates flyover country creatives (and the entrepreneurs who make it)
Great art stands on its own merits, said Diane Scott, but if the artist behind a piece can’t or doesn’t sell their vision to the world, their expression hasn’t achieved its goal. “Nobody makes art to not share it with other people,” added Scott, director of artist services for the Kansas-City based Mid-America Arts Alliance,…
How this ‘Hallmark town’ gets its country charm from a Main Street serial entrepreneur
Editor’s note: The following story was produced through a paid partnership with MOSourceLink, which boasts a mission to help entrepreneurs and small businesses across the state of Missouri grow and succeed by providing free, easy access to the help they need — when they need it. WARSAW, Mo. — Owning her own boutique — and…
Landlord insurance startup using $30M round to invest in KC team; here’s where its hiring
An eight-figure funding injection is expected to allow Steadily to fuel growth in its greatest asset: talent, shared OverlandPark-based co-founder and COO Datha Santomieri. On Wednesday, the landlord insurance startup — with headquarters in Overland Park and Austin, Texas — announced a $30 million Series C round led by Two Sigma Ventures with participation from…
