EyeVerify sells to Alibaba affiliate for more than $100M
September 13, 2016 | Bobby Burch
In what represents one of the metro’s most notable exits in the last decade, Kansas City-based startup EyeVerify announced Tuesday that it has been acquired.
Ant Financial — the payments affiliate of Alibaba Group Holding — purchased EyeVerify for more than $100 million, according to an unnamed local source familiar with the deal.
Ant Financial started using EyeVerify’s biometric security tool in early 2016. Valued at about $60 billion, Ant Financial boasts about 450 million customers, offering services such as online payments, peer-to-peer lending, wealth management and more, Bloomberg reports.
Led by CEO Toby Rush, EyeVerify created the “EyePrint ID,” which transforms a selfie of a user’s eye into a biometric security key. It’s used by millions of people around the world to access mobile banking or other secured information.
Founded in 2012, EyeVerify has 35 staffers, has raised $13 million to date and was named a Top 10 Startup to Watch in 2016 by Startland News.
Now a wholly-owned subsidiary of Ant Financial Services Group, EyeVerify plans to stay in Kansas City after the deal, according to the firm. Current employees and the executive management team will also remain with the firm.
The exit is an unequivocal win for Kansas City. Not only will founding team members likely see a nice payout, but so too will EyeVerify’s local investors. Local investors in EyeVerify include Mid-America Angels, Women’s Capital Connection, Think Big Partners, Flyover Capital, Sprint and other private investors.
“Mid-America Angels and the Women’s Capital Connection are proud to have identified EyeVerify as a promising business opportunity and participated in this deal from its earliest stages,” a spokeswoman with MAA said. “We congratulate Toby and his team on years of hard work, and look forward to celebrating this timely victory for Kansas City during Techweek.”
Check back in later for more on this breaking story.

2016 Startups to Watch
stats here
Related Posts on Startland News
Coming soon: 8 new tech startups set for ‘lucky No. 7’ Pure Pitch Rally spot-cash event
From nutrition to logistics, local entrepreneurs continue innovating solutions that could result in Kansas City’s next unicorn, said Karen Fenaroli. Eight such potentially game-changing tech startups are expected to showcase their ideas next month, she announced Tuesday. The seventh annual Pure Pitch Rally is set to return Oct. 17 at the Burns & McDonnell Global…
New VP, investments among strategic scale-up efforts at Overland Park healthcare startup
ModRN Health has dramatically accelerated over the past year, said CaRessa Hutchinson, detailing moves that include more patients, new funding and the addition of an on-call expert in fast-growing startups. With more than 80 clinicians (nurses and doctors) on its team, the Overland Park-based virtual primary care solutions company is now providing family healthcare, plan…
Best in the US: ‘Market days are work days,’ but all are welcome at OP’s award-winning farmers’ market
More than 7,000 farmers’ markets across the United States competed for the title of “America’s Favorite Market” — but voters ultimately picked Overland Park’s community of vendors and entrepreneurs as the cream of the crop. “The Overland Park Farmers’ Market is the heart of this vibrant and diverse neighborhood where all are welcome,” said Kristina…
Alchemy Sandbox winners lean into challenge of live pitches as Porter House KC awards third-round checks
A third round of Alchemy Sandbox winners each walked away with more than a $5,000 check this week after an intense live pitch experience for the entrepreneurs behind three Kansas City Main Street ventures and two support organizations for Black businesses. “It was interesting to see how I had all this information in my head,…
