EyeVerify sells to Alibaba affiliate for more than $100M
September 13, 2016 | Bobby Burch
In what represents one of the metro’s most notable exits in the last decade, Kansas City-based startup EyeVerify announced Tuesday that it has been acquired.
Ant Financial — the payments affiliate of Alibaba Group Holding — purchased EyeVerify for more than $100 million, according to an unnamed local source familiar with the deal.
Ant Financial started using EyeVerify’s biometric security tool in early 2016. Valued at about $60 billion, Ant Financial boasts about 450 million customers, offering services such as online payments, peer-to-peer lending, wealth management and more, Bloomberg reports.
Led by CEO Toby Rush, EyeVerify created the “EyePrint ID,” which transforms a selfie of a user’s eye into a biometric security key. It’s used by millions of people around the world to access mobile banking or other secured information.
Founded in 2012, EyeVerify has 35 staffers, has raised $13 million to date and was named a Top 10 Startup to Watch in 2016 by Startland News.
Now a wholly-owned subsidiary of Ant Financial Services Group, EyeVerify plans to stay in Kansas City after the deal, according to the firm. Current employees and the executive management team will also remain with the firm.
The exit is an unequivocal win for Kansas City. Not only will founding team members likely see a nice payout, but so too will EyeVerify’s local investors. Local investors in EyeVerify include Mid-America Angels, Women’s Capital Connection, Think Big Partners, Flyover Capital, Sprint and other private investors.
“Mid-America Angels and the Women’s Capital Connection are proud to have identified EyeVerify as a promising business opportunity and participated in this deal from its earliest stages,” a spokeswoman with MAA said. “We congratulate Toby and his team on years of hard work, and look forward to celebrating this timely victory for Kansas City during Techweek.”
Check back in later for more on this breaking story.

2016 Startups to Watch
stats here
Related Posts on Startland News
Lifted Spirits teases expansion, recipe for its quirky cocktail of success: Math plus intuition
After noticing more than a decade ago how distillation and cocktails enhanced his own friendship groups, Michael Stuckey set out to create that same sense of community for others. “I fell in love with the idea of spirits first; this idea that spirits were inherently about bringing people together,” said Stuckey, founder of Lifted Spirits…
Black Pantry expands nationally through online shop; founder works to set new standard for buying Black
Kansas City’s premier boutique for Black-owned essentials always had its sights set on building a national identity, said Brian Roberts, but he needed to prove himself and his business on the local level first. “A lot of people were pushing me in the beginning to go the website direction, but I didn’t want to do…
Federal funds will power Missouri investments for the next 8 years; here’s how your startup can apply
Applications are now open for a popular state-run co-investment program that can provide up to a $2 million equity-based investment in Missouri-based companies that have identified a lead investor for the round. The revived Venture Capital Program and specifically IDEA Fund Co-Investment Programs — coordinated by the Missouri Technology Corporation (MTC) — will be largely funded…
