EyeVerify sells to Alibaba affiliate for more than $100M
September 13, 2016 | Bobby Burch
In what represents one of the metro’s most notable exits in the last decade, Kansas City-based startup EyeVerify announced Tuesday that it has been acquired.
Ant Financial — the payments affiliate of Alibaba Group Holding — purchased EyeVerify for more than $100 million, according to an unnamed local source familiar with the deal.
Ant Financial started using EyeVerify’s biometric security tool in early 2016. Valued at about $60 billion, Ant Financial boasts about 450 million customers, offering services such as online payments, peer-to-peer lending, wealth management and more, Bloomberg reports.
Led by CEO Toby Rush, EyeVerify created the “EyePrint ID,” which transforms a selfie of a user’s eye into a biometric security key. It’s used by millions of people around the world to access mobile banking or other secured information.
Founded in 2012, EyeVerify has 35 staffers, has raised $13 million to date and was named a Top 10 Startup to Watch in 2016 by Startland News.
Now a wholly-owned subsidiary of Ant Financial Services Group, EyeVerify plans to stay in Kansas City after the deal, according to the firm. Current employees and the executive management team will also remain with the firm.
The exit is an unequivocal win for Kansas City. Not only will founding team members likely see a nice payout, but so too will EyeVerify’s local investors. Local investors in EyeVerify include Mid-America Angels, Women’s Capital Connection, Think Big Partners, Flyover Capital, Sprint and other private investors.
“Mid-America Angels and the Women’s Capital Connection are proud to have identified EyeVerify as a promising business opportunity and participated in this deal from its earliest stages,” a spokeswoman with MAA said. “We congratulate Toby and his team on years of hard work, and look forward to celebrating this timely victory for Kansas City during Techweek.”
Check back in later for more on this breaking story.

2016 Startups to Watch
stats here
Related Posts on Startland News
Troost restaurant teases key ingredient to KC’s best chicken and waffles
Tameisha Martin was tired of watching dreams go to the grave, she shared. “Ever since I could remember, my mother and my grandmother talked about wanting to open their own restaurant. They loved cooking for church and community events. … Unfortunately, my grandmother is gone now, so she didn’t get to see this dream come…
Shop Small: 5 gifts for the KC sports fans on your ‘nice’ list (KC Gift Guide)
Editor’s note: This feature is the fourth in Startland News’ five-part holiday gift guide showcasing Kansas City makers and their products. Check out the featured maker below, then keep reading for five gift ideas to get started. Adam Worrel’s favorite Christmas gift as a child actually foreshadowed his life to come. One year, the Hewn…
Shop Small: 5 gifts supporting creators of Color in KC (KC Gift Guide)
Editor’s note: This feature is the third in Startland News’ five-part holiday gift guide showcasing Kansas City makers and their products. Check out the featured maker below, then keep reading for five gift ideas to get started. When she was 14, Kyana Bowers unwrapped a Christmas gift that ignited a lifetime love. The Kyana Laine…
