EyeVerify sells to Alibaba affiliate for more than $100M
September 13, 2016 | Bobby Burch
In what represents one of the metro’s most notable exits in the last decade, Kansas City-based startup EyeVerify announced Tuesday that it has been acquired.
Ant Financial — the payments affiliate of Alibaba Group Holding — purchased EyeVerify for more than $100 million, according to an unnamed local source familiar with the deal.
Ant Financial started using EyeVerify’s biometric security tool in early 2016. Valued at about $60 billion, Ant Financial boasts about 450 million customers, offering services such as online payments, peer-to-peer lending, wealth management and more, Bloomberg reports.
Led by CEO Toby Rush, EyeVerify created the “EyePrint ID,” which transforms a selfie of a user’s eye into a biometric security key. It’s used by millions of people around the world to access mobile banking or other secured information.
Founded in 2012, EyeVerify has 35 staffers, has raised $13 million to date and was named a Top 10 Startup to Watch in 2016 by Startland News.
Now a wholly-owned subsidiary of Ant Financial Services Group, EyeVerify plans to stay in Kansas City after the deal, according to the firm. Current employees and the executive management team will also remain with the firm.
The exit is an unequivocal win for Kansas City. Not only will founding team members likely see a nice payout, but so too will EyeVerify’s local investors. Local investors in EyeVerify include Mid-America Angels, Women’s Capital Connection, Think Big Partners, Flyover Capital, Sprint and other private investors.
“Mid-America Angels and the Women’s Capital Connection are proud to have identified EyeVerify as a promising business opportunity and participated in this deal from its earliest stages,” a spokeswoman with MAA said. “We congratulate Toby and his team on years of hard work, and look forward to celebrating this timely victory for Kansas City during Techweek.”
Check back in later for more on this breaking story.

2016 Startups to Watch
stats here
Related Posts on Startland News
Art Junkez put Chicano custom culture on canvas with a colorful salute to family roots
The Art Junkez — a venture crafted by a Westside-raised brother and sister and their spouses — set out to create “something out of nothing” in celebration of their Mexican-American heritage, Selena Moran and Jaime Calderon shared. Growing up, it wasn’t easy to find gifts that reflected their culture — like something for their grandma…
How ‘raving fans’ in small town Kansas built this govtech startup’s sales funnel
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to Entrepreneurial Growth Ventures (EGV), a business unit of NetWork Kansas supporting innovative, high-growth entrepreneurs in the State of Kansas. MANHATTAN, Kansas — A trio of govtech…
Royals announce gaming partnership with KC’s premier esports org: We share the same DNA
The Kansas City Royals on Monday announced a partnership with one of the fastest-growing esports organizations in North America: the Kansas City Pioneers. Among the first partnerships of its kind in the MLB, the move represents an opportunity to connect two passionate fan bases — baseball fans and fans of gaming, the Royals said in…
SafetyCulture taps chair of Tesla’s board of directors as KC-rooted scaleup eyes new growth phase
Robyn Denholm brings a wealth of senior-level tech experience, leadership, and advocacy to SafetyCulture’s board of directors, the company said Monday, noting Denholm’s role as a leading voice calling for more diversity in the sector. SafetyCulture, a $2.2 billion Australian scaleup, houses its U.S. headquarters in Kansas City’s Crossroads Arts District, where it has been…
