EyeVerify sells to Alibaba affiliate for more than $100M
September 13, 2016 | Bobby Burch
In what represents one of the metro’s most notable exits in the last decade, Kansas City-based startup EyeVerify announced Tuesday that it has been acquired.
Ant Financial — the payments affiliate of Alibaba Group Holding — purchased EyeVerify for more than $100 million, according to an unnamed local source familiar with the deal.
Ant Financial started using EyeVerify’s biometric security tool in early 2016. Valued at about $60 billion, Ant Financial boasts about 450 million customers, offering services such as online payments, peer-to-peer lending, wealth management and more, Bloomberg reports.
Led by CEO Toby Rush, EyeVerify created the “EyePrint ID,” which transforms a selfie of a user’s eye into a biometric security key. It’s used by millions of people around the world to access mobile banking or other secured information.
Founded in 2012, EyeVerify has 35 staffers, has raised $13 million to date and was named a Top 10 Startup to Watch in 2016 by Startland News.
Now a wholly-owned subsidiary of Ant Financial Services Group, EyeVerify plans to stay in Kansas City after the deal, according to the firm. Current employees and the executive management team will also remain with the firm.
The exit is an unequivocal win for Kansas City. Not only will founding team members likely see a nice payout, but so too will EyeVerify’s local investors. Local investors in EyeVerify include Mid-America Angels, Women’s Capital Connection, Think Big Partners, Flyover Capital, Sprint and other private investors.
“Mid-America Angels and the Women’s Capital Connection are proud to have identified EyeVerify as a promising business opportunity and participated in this deal from its earliest stages,” a spokeswoman with MAA said. “We congratulate Toby and his team on years of hard work, and look forward to celebrating this timely victory for Kansas City during Techweek.”
Check back in later for more on this breaking story.

2016 Startups to Watch
stats here
Related Posts on Startland News
Her henna art goes far beyond copy and paste; how one Kansan’s craft (and kindness) went TikTok viral
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. This series is possible thanks to Go Topeka, which seeks economic success for all companies and citizens across Shawnee County through implementation of an aggressive economic development strategy that capitalizes…
Votes are in: ‘Fan favorite’ winners bake in support at KC Chamber showcase; Top 10 coming April 21
Editor’s note: The Greater Kansas City Chamber of Commerce is a non-financial partner of Startland News, which serves as the media partner for the Small Business Superstars program. Two Black- and women-owned ventures were named “fan favorites” Tuesday in a public vote that followed this week’s Small Business Showcase at Union Station. The honors are…
New Frontier diagnoses need, expands its imaging solution to rural, underserved patients
A hands-on Kansas City healthtech company is extending its diagnostic imaging services to support clinics across Kansas and Missouri with a focus on rural health centers and “lookalike” clinics serving patients in underserved communities and healthcare deserts. New Frontier Mobile Diagnostics was founded to improve access to imaging care for patients regardless of race, gender,…
AltCap launches Heartland expansion to aid more small biz typically overlooked by lenders
An expanded geographic footprint for AltCap will see the Kansas City-based small business lender make capital more accessible for entrepreneurs in Missouri, Kansas, Texas, and Colorado. The mission-driven Community Development Financial Institution (CDFI) finances small businesses and community-driven real estate development projects that create more economically-inclusive communities. “AltCap’s expansion has better positioned us for long…
