EyeVerify sells to Alibaba affiliate for more than $100M
September 13, 2016 | Bobby Burch
In what represents one of the metro’s most notable exits in the last decade, Kansas City-based startup EyeVerify announced Tuesday that it has been acquired.
Ant Financial — the payments affiliate of Alibaba Group Holding — purchased EyeVerify for more than $100 million, according to an unnamed local source familiar with the deal.
Ant Financial started using EyeVerify’s biometric security tool in early 2016. Valued at about $60 billion, Ant Financial boasts about 450 million customers, offering services such as online payments, peer-to-peer lending, wealth management and more, Bloomberg reports.
Led by CEO Toby Rush, EyeVerify created the “EyePrint ID,” which transforms a selfie of a user’s eye into a biometric security key. It’s used by millions of people around the world to access mobile banking or other secured information.
Founded in 2012, EyeVerify has 35 staffers, has raised $13 million to date and was named a Top 10 Startup to Watch in 2016 by Startland News.
Now a wholly-owned subsidiary of Ant Financial Services Group, EyeVerify plans to stay in Kansas City after the deal, according to the firm. Current employees and the executive management team will also remain with the firm.
The exit is an unequivocal win for Kansas City. Not only will founding team members likely see a nice payout, but so too will EyeVerify’s local investors. Local investors in EyeVerify include Mid-America Angels, Women’s Capital Connection, Think Big Partners, Flyover Capital, Sprint and other private investors.
“Mid-America Angels and the Women’s Capital Connection are proud to have identified EyeVerify as a promising business opportunity and participated in this deal from its earliest stages,” a spokeswoman with MAA said. “We congratulate Toby and his team on years of hard work, and look forward to celebrating this timely victory for Kansas City during Techweek.”
Check back in later for more on this breaking story.

2016 Startups to Watch
stats here
Related Posts on Startland News
Biotech startup’s $6.5M Series A expected to cultivate expanded workforce, research capabilities
Ronawk’s Bio-Block Universe has already revolutionized cell and tissue production, Tom Jantsch said, and the recent investment of $6.5 million is set to further research and development. “We have really changed the paradigm of how not only cell culture is done, but how researchers are able to scale. They can go from the bench, all…
J Rieger continues its international push, adding whiskey distribution to northern neighbors
Fresh off its win as the KC Chamber’s top international small business, J. Rieger & Co. announced its expansion into Nova Scotia — a milestone as the Kansas City-based distiller enters the Canadian market. “We are thrilled to bring our range of artisanal spirits to Canada for the first time,” said Ryan Maybee, co-founder of J.…
Mid x Midwest returning in November with renewed vision to connect KC founders, VCs
The pilot Mid x Midwest event in fall 2022 supported the idea that early-stage tech founders and investors are hungry for more conversations post pandemic, Dan Kerr and Maggie Kenefake shared, spurring the return of the invite-only meetup in November. “We both showed up that morning to Hotel Kansas City and we walked into the…
PrairieFood grows power of its micro-carbon ag solution with a pipeline of human connection
Startland News’ Startup Road Trip series explores innovative and uncommon ideas finding success in rural America and Midwestern startup hubs outside the Kansas City metro. LAWRENCE — Entrepreneurship is all about networking, Robert Herrington said. “You never know where a pivot or direction is going to come from,” said Herrington, an early member of the Pipeline…
