EyeVerify sells to Alibaba affiliate for more than $100M
September 13, 2016 | Bobby Burch
In what represents one of the metro’s most notable exits in the last decade, Kansas City-based startup EyeVerify announced Tuesday that it has been acquired.
Ant Financial — the payments affiliate of Alibaba Group Holding — purchased EyeVerify for more than $100 million, according to an unnamed local source familiar with the deal.
Ant Financial started using EyeVerify’s biometric security tool in early 2016. Valued at about $60 billion, Ant Financial boasts about 450 million customers, offering services such as online payments, peer-to-peer lending, wealth management and more, Bloomberg reports.
Led by CEO Toby Rush, EyeVerify created the “EyePrint ID,” which transforms a selfie of a user’s eye into a biometric security key. It’s used by millions of people around the world to access mobile banking or other secured information.
Founded in 2012, EyeVerify has 35 staffers, has raised $13 million to date and was named a Top 10 Startup to Watch in 2016 by Startland News.
Now a wholly-owned subsidiary of Ant Financial Services Group, EyeVerify plans to stay in Kansas City after the deal, according to the firm. Current employees and the executive management team will also remain with the firm.
The exit is an unequivocal win for Kansas City. Not only will founding team members likely see a nice payout, but so too will EyeVerify’s local investors. Local investors in EyeVerify include Mid-America Angels, Women’s Capital Connection, Think Big Partners, Flyover Capital, Sprint and other private investors.
“Mid-America Angels and the Women’s Capital Connection are proud to have identified EyeVerify as a promising business opportunity and participated in this deal from its earliest stages,” a spokeswoman with MAA said. “We congratulate Toby and his team on years of hard work, and look forward to celebrating this timely victory for Kansas City during Techweek.”
Check back in later for more on this breaking story.

2016 Startups to Watch
stats here
Related Posts on Startland News
KC Cattle Company steaks its reputation on wagyu hot dogs; Why this rural MO business enlists veterans on its new mission
WESTON, Missouri — Patrick Montgomery struggled to find his way after his service in the U.S. Army, he said. Now on a new mission — his venture KC Cattle Company — Montgomery is helping other veterans at a similar crossroads. “The military does some things really well and they do some things really poorly,” he…
This virtual jukebox app is bringing live music to Lemonade Park; Here’s how the interactive show works
A one-of-a-kind interactive music festival that allows anyone to be the DJ arrives later this month in Kansas City, shared YouSpin founder and CEO Adell Hendon. The YouSpin Anywhere Music Festival — set for 7 p.m. Sept. 29 at Lemonade Park — is planned as a crowd-driven concert using Hendon’s socially-interactive virtual jukebox app. “People…
Cannabis to canvas: When life goes inside out, Heather Hobbs sees new opportunities
Life can be messy, Heather Hobbs acknowledged, but cannabis-based wellness products can help bring needed focus, clarity and relief, the now-solo owner of KC Hemp Co. said. “That’s been a big focus of mine, crafting products that can actually help with things like ADHD, and also what I call ‘mom stress’ where you’re constantly up…
