EyeVerify sells to Alibaba affiliate for more than $100M
September 13, 2016 | Bobby Burch
In what represents one of the metro’s most notable exits in the last decade, Kansas City-based startup EyeVerify announced Tuesday that it has been acquired.
Ant Financial — the payments affiliate of Alibaba Group Holding — purchased EyeVerify for more than $100 million, according to an unnamed local source familiar with the deal.
Ant Financial started using EyeVerify’s biometric security tool in early 2016. Valued at about $60 billion, Ant Financial boasts about 450 million customers, offering services such as online payments, peer-to-peer lending, wealth management and more, Bloomberg reports.
Led by CEO Toby Rush, EyeVerify created the “EyePrint ID,” which transforms a selfie of a user’s eye into a biometric security key. It’s used by millions of people around the world to access mobile banking or other secured information.
Founded in 2012, EyeVerify has 35 staffers, has raised $13 million to date and was named a Top 10 Startup to Watch in 2016 by Startland News.
Now a wholly-owned subsidiary of Ant Financial Services Group, EyeVerify plans to stay in Kansas City after the deal, according to the firm. Current employees and the executive management team will also remain with the firm.
The exit is an unequivocal win for Kansas City. Not only will founding team members likely see a nice payout, but so too will EyeVerify’s local investors. Local investors in EyeVerify include Mid-America Angels, Women’s Capital Connection, Think Big Partners, Flyover Capital, Sprint and other private investors.
“Mid-America Angels and the Women’s Capital Connection are proud to have identified EyeVerify as a promising business opportunity and participated in this deal from its earliest stages,” a spokeswoman with MAA said. “We congratulate Toby and his team on years of hard work, and look forward to celebrating this timely victory for Kansas City during Techweek.”
Check back in later for more on this breaking story.

2016 Startups to Watch
stats here
Related Posts on Startland News
Style on standby: How an 18th & Vine barber shop is turning heads inside KC’s airport
Armon Lasker’s barber shop inside security at the new Kansas City airport terminal flies a cut above the rest, said the former information technology professional-turned-entrepreneur. His spot — Director’s Cut: Take Two — allows travelers to conveniently get a haircut and other services before or after their flights. “This is the first one like this,” said…
Construction tech startup built for the job site, cementing quality data into infrastructure
A veteran Kansas City startup duo’s latest project — Tractics — is set to disrupt an in-demand, yet underserved, market with its construction management platform for heavy civil contractors. “True disruption occurs when behavior changes and I think we found an opportunity to change behavior in a positive way and continue to innovate in a…
Startup founded to save local news acquires Modulist, expanding to obits, classifieds
A fast-growing public notice software platform with Kansas ties this week announced its acquisition of a North Dakota company built to serve publishers with paid celebrations, obituaries, and announcements. Column — founded by Jake Seaton, a fifth-generation member of the Manhattan, Kansas-based Seaton newspaper family — is expected to expand its own platform with the Modulist…
Purina prize earns KC startup a $25K treat in its bid to help foster pets of abuse survivors without safe homes
ST. LOUIS — As a finalist for Purina’s 2024 Pet Care Innovation Prize, Kansas City-built BestyBnB is expected to receive $25,000 and support from the pet care leader as the startup’s co-founders work to grow their business in a $136.8 billion industry. A $25,000 grand prize is on the line this spring. “At Purina, our…
