EyeVerify sells to Alibaba affiliate for more than $100M
September 13, 2016 | Bobby Burch
In what represents one of the metro’s most notable exits in the last decade, Kansas City-based startup EyeVerify announced Tuesday that it has been acquired.
Ant Financial — the payments affiliate of Alibaba Group Holding — purchased EyeVerify for more than $100 million, according to an unnamed local source familiar with the deal.
Ant Financial started using EyeVerify’s biometric security tool in early 2016. Valued at about $60 billion, Ant Financial boasts about 450 million customers, offering services such as online payments, peer-to-peer lending, wealth management and more, Bloomberg reports.
Led by CEO Toby Rush, EyeVerify created the “EyePrint ID,” which transforms a selfie of a user’s eye into a biometric security key. It’s used by millions of people around the world to access mobile banking or other secured information.
Founded in 2012, EyeVerify has 35 staffers, has raised $13 million to date and was named a Top 10 Startup to Watch in 2016 by Startland News.
Now a wholly-owned subsidiary of Ant Financial Services Group, EyeVerify plans to stay in Kansas City after the deal, according to the firm. Current employees and the executive management team will also remain with the firm.
The exit is an unequivocal win for Kansas City. Not only will founding team members likely see a nice payout, but so too will EyeVerify’s local investors. Local investors in EyeVerify include Mid-America Angels, Women’s Capital Connection, Think Big Partners, Flyover Capital, Sprint and other private investors.
“Mid-America Angels and the Women’s Capital Connection are proud to have identified EyeVerify as a promising business opportunity and participated in this deal from its earliest stages,” a spokeswoman with MAA said. “We congratulate Toby and his team on years of hard work, and look forward to celebrating this timely victory for Kansas City during Techweek.”
Check back in later for more on this breaking story.

2016 Startups to Watch
stats here
Related Posts on Startland News
Charlie Hustle popup coming to Power & Light in time for Big 12 (and 300,000 visitors)
A highly visible storefront along the KC Streetcar line is expected to give homegrown apparel brand Charlie Hustle a prime spot to showcase KC Heart for hundreds of thousands of potential shoppers during the coming Big 12 basketball tournament. The game day merch shop and experiential retail concept is expected to open Thursday, March 7…
DivvyHQ exits: They built this KC startup brick-by-brick, now it fits within a bigger story
A Kansas City marketing tech startup’s acquisition by Lytho, a leading creative project management platform, is built upon the two brands’ complementary company ideologies and tech, said Brock Stechman. “We’re seeing a lot of consolidation in our market, and this was an opportunity where we could collaborate and come together seamlessly with a single, specialized,…
Chiefs tease 16 Arrowhead upgrades coming to KC stadium if voters pass April 2 sales tax
With early voting already under way in Jackson County, the Kansas City Chiefs on Wednesday released a trove of renderings and new details on plans to upgrade Arrowhead Stadium if the April 2 ballot question passes. “(Arrowhead) is among the most iconic stadiums in professional sports, and it has become a bucket list destination for…
