EyeVerify sells to Alibaba affiliate for more than $100M
September 13, 2016 | Bobby Burch
In what represents one of the metro’s most notable exits in the last decade, Kansas City-based startup EyeVerify announced Tuesday that it has been acquired.
Ant Financial — the payments affiliate of Alibaba Group Holding — purchased EyeVerify for more than $100 million, according to an unnamed local source familiar with the deal.
Ant Financial started using EyeVerify’s biometric security tool in early 2016. Valued at about $60 billion, Ant Financial boasts about 450 million customers, offering services such as online payments, peer-to-peer lending, wealth management and more, Bloomberg reports.
Led by CEO Toby Rush, EyeVerify created the “EyePrint ID,” which transforms a selfie of a user’s eye into a biometric security key. It’s used by millions of people around the world to access mobile banking or other secured information.
Founded in 2012, EyeVerify has 35 staffers, has raised $13 million to date and was named a Top 10 Startup to Watch in 2016 by Startland News.
Now a wholly-owned subsidiary of Ant Financial Services Group, EyeVerify plans to stay in Kansas City after the deal, according to the firm. Current employees and the executive management team will also remain with the firm.
The exit is an unequivocal win for Kansas City. Not only will founding team members likely see a nice payout, but so too will EyeVerify’s local investors. Local investors in EyeVerify include Mid-America Angels, Women’s Capital Connection, Think Big Partners, Flyover Capital, Sprint and other private investors.
“Mid-America Angels and the Women’s Capital Connection are proud to have identified EyeVerify as a promising business opportunity and participated in this deal from its earliest stages,” a spokeswoman with MAA said. “We congratulate Toby and his team on years of hard work, and look forward to celebrating this timely victory for Kansas City during Techweek.”
Check back in later for more on this breaking story.

2016 Startups to Watch
stats here
Related Posts on Startland News
Another Uber fiasco? KCMO proposes $600 fee, regulations for Airbnb hosts
Recently proposed city regulations could throw Kansas City home-sharing in the doghouse. More than 100 area hosts and guests of services like Airbnb and VRBO fueled a discussion Monday on home-sharing regulations that the City of Kansas City, Mo., is proposing after complaints of abuse. Led by assistant city manager Rick Usher, city officials met…
Kansas City is a top 10 locale for women-owned businesses
The Kansas City area is a top destination for women to own a business, according to a new report. A study released Monday by personal finance website WalletHub placed Kansas City in the top 10 U.S. cities for women-owned businesses. WalletHub ranked the 100 most-populated metropolitan areas, doling out points for new business friendliness, female…
Locally-made drone designed to save servicemen, civilians’ lives
An injured soldier is miles away from medical help, holed up in a countryside village. Reaching him by medevac helicopter isn’t an option and ground Humvee ambulance will take hours. The soldier doesn’t have hours. Usually, it’s a scenario that unfortunately results in death. But Pulse Aerospace, based in Lawrence, Kan., is working to change…
