EyeVerify sells to Alibaba affiliate for more than $100M
September 13, 2016 | Bobby Burch
In what represents one of the metro’s most notable exits in the last decade, Kansas City-based startup EyeVerify announced Tuesday that it has been acquired.
Ant Financial — the payments affiliate of Alibaba Group Holding — purchased EyeVerify for more than $100 million, according to an unnamed local source familiar with the deal.
Ant Financial started using EyeVerify’s biometric security tool in early 2016. Valued at about $60 billion, Ant Financial boasts about 450 million customers, offering services such as online payments, peer-to-peer lending, wealth management and more, Bloomberg reports.
Led by CEO Toby Rush, EyeVerify created the “EyePrint ID,” which transforms a selfie of a user’s eye into a biometric security key. It’s used by millions of people around the world to access mobile banking or other secured information.
Founded in 2012, EyeVerify has 35 staffers, has raised $13 million to date and was named a Top 10 Startup to Watch in 2016 by Startland News.
Now a wholly-owned subsidiary of Ant Financial Services Group, EyeVerify plans to stay in Kansas City after the deal, according to the firm. Current employees and the executive management team will also remain with the firm.
The exit is an unequivocal win for Kansas City. Not only will founding team members likely see a nice payout, but so too will EyeVerify’s local investors. Local investors in EyeVerify include Mid-America Angels, Women’s Capital Connection, Think Big Partners, Flyover Capital, Sprint and other private investors.
“Mid-America Angels and the Women’s Capital Connection are proud to have identified EyeVerify as a promising business opportunity and participated in this deal from its earliest stages,” a spokeswoman with MAA said. “We congratulate Toby and his team on years of hard work, and look forward to celebrating this timely victory for Kansas City during Techweek.”
Check back in later for more on this breaking story.

2016 Startups to Watch
stats here
Related Posts on Startland News
Events Preview: GUILDit, Second Fridays
There are a boatload of entrepreneurial events hosted in Kansas City on a weekly basis. Whether you’re an entrepreneur, investor, supporter or curious Kansas Citian, we’d recommend these upcoming events for you. WEEKLY EVENT PREVIEW GUILDit When: August 11 @ 6:30 pm – 7:30 pm Where: Uptown Arts Bar GUILDit is a gathering that helps craft…
A ‘Doodle’ in the rough: Ben Kittrell unearths a global business
What initially began as a desire to help his friends build websites has now blossomed into a startup with a booming international presence for Doodlekit co-founder Ben Kittrell. And it took gaining thousands of users a month to give Kittrell a wake-up call that it was time to refocus on a business he often let…
Pennez wants to turn the page on youth illiteracy with AI app
If you’re reading this, congratulations, you’re literate. Statistically, this is something to be proud of as 773.5 million people are illiterate around the world. It also means that you’re more likely to have a higher-paying job and be able to more fully participate in society. Rebecca Dove, a former elementary school teacher, saw first-hand that…
‘A relentless pursuit of perfection’ earns Niall national nod
Kansas City watching-making startup Niall recently topped a list of leading American-made watches. A publication that features social impact brands,The Good Trade dished a cornucopia of commendations to Niall, a two-year-old startup that’s surged in popularity and snagged headlines around the nation. The online media group made note of CEO Michael Wilson’s tireless pursuit of excellence with…
