EyeVerify sells to Alibaba affiliate for more than $100M
September 13, 2016 | Bobby Burch
In what represents one of the metro’s most notable exits in the last decade, Kansas City-based startup EyeVerify announced Tuesday that it has been acquired.
Ant Financial — the payments affiliate of Alibaba Group Holding — purchased EyeVerify for more than $100 million, according to an unnamed local source familiar with the deal.
Ant Financial started using EyeVerify’s biometric security tool in early 2016. Valued at about $60 billion, Ant Financial boasts about 450 million customers, offering services such as online payments, peer-to-peer lending, wealth management and more, Bloomberg reports.
Led by CEO Toby Rush, EyeVerify created the “EyePrint ID,” which transforms a selfie of a user’s eye into a biometric security key. It’s used by millions of people around the world to access mobile banking or other secured information.
Founded in 2012, EyeVerify has 35 staffers, has raised $13 million to date and was named a Top 10 Startup to Watch in 2016 by Startland News.
Now a wholly-owned subsidiary of Ant Financial Services Group, EyeVerify plans to stay in Kansas City after the deal, according to the firm. Current employees and the executive management team will also remain with the firm.
The exit is an unequivocal win for Kansas City. Not only will founding team members likely see a nice payout, but so too will EyeVerify’s local investors. Local investors in EyeVerify include Mid-America Angels, Women’s Capital Connection, Think Big Partners, Flyover Capital, Sprint and other private investors.
“Mid-America Angels and the Women’s Capital Connection are proud to have identified EyeVerify as a promising business opportunity and participated in this deal from its earliest stages,” a spokeswoman with MAA said. “We congratulate Toby and his team on years of hard work, and look forward to celebrating this timely victory for Kansas City during Techweek.”
Check back in later for more on this breaking story.

2016 Startups to Watch
stats here
Related Posts on Startland News
Kauffman Fellows to foster KC, Midwest investor expertise via $960K effort
In an effort to cultivate venture capitalists in the Midwest, the Ewing Marion Kauffman Foundation will award a dozen of scholarships valued at a total of $960,000 for its investor program, Kauffman Fellows. And Kansas City is set to be the biggest beneficiary. During the Kauffman Fellows’ annual summit, the foundation announced that will dish…
Kauffman Foundation issues a challenge to grow KC accelerators
The Ewing Marion Kauffman Foundation believes business accelerators have the opportunity to bridge a gap between capital and entrepreneurs. That’s why the foundation announced a new grant initiative Friday that hopes to spur more accelerator-like organizations in Kansas City. And applications are now open, and proposals are due by Jan 13. Starting Nov. 16 during…
Startland gets personal with Davyeon Ross, John Fein and Greg Kratofil
Startland News exists to share the stories of innovation that happen every day in Kansas City. But while we try our best to give you updates as they come, it is rare that all the details of the news we produce are included in the stories we publish. That’s why editor-in-chief Bobby Burch led Startland…
How the Mighty Handle evolved from an idea to a hit product
Startland News and the Kansas City Star have partnered to publish content as part of the Star’s new special section, “Spirit.” This story will appear in the Star’s Oct. 23 Sunday edition. Not all innovation is high tech. And while the development of any particular technology is distinct, there remain consistent principles of how to…
