EyeVerify sells to Alibaba affiliate for more than $100M
September 13, 2016 | Bobby Burch
In what represents one of the metro’s most notable exits in the last decade, Kansas City-based startup EyeVerify announced Tuesday that it has been acquired.
Ant Financial — the payments affiliate of Alibaba Group Holding — purchased EyeVerify for more than $100 million, according to an unnamed local source familiar with the deal.
Ant Financial started using EyeVerify’s biometric security tool in early 2016. Valued at about $60 billion, Ant Financial boasts about 450 million customers, offering services such as online payments, peer-to-peer lending, wealth management and more, Bloomberg reports.
Led by CEO Toby Rush, EyeVerify created the “EyePrint ID,” which transforms a selfie of a user’s eye into a biometric security key. It’s used by millions of people around the world to access mobile banking or other secured information.
Founded in 2012, EyeVerify has 35 staffers, has raised $13 million to date and was named a Top 10 Startup to Watch in 2016 by Startland News.
Now a wholly-owned subsidiary of Ant Financial Services Group, EyeVerify plans to stay in Kansas City after the deal, according to the firm. Current employees and the executive management team will also remain with the firm.
The exit is an unequivocal win for Kansas City. Not only will founding team members likely see a nice payout, but so too will EyeVerify’s local investors. Local investors in EyeVerify include Mid-America Angels, Women’s Capital Connection, Think Big Partners, Flyover Capital, Sprint and other private investors.
“Mid-America Angels and the Women’s Capital Connection are proud to have identified EyeVerify as a promising business opportunity and participated in this deal from its earliest stages,” a spokeswoman with MAA said. “We congratulate Toby and his team on years of hard work, and look forward to celebrating this timely victory for Kansas City during Techweek.”
Check back in later for more on this breaking story.

2016 Startups to Watch
stats here
Related Posts on Startland News
Meet the Kauffman Foundation’s newest board member
The Ewing Marion Kauffman Foundation has added a new member to its high-caliber board of trustees. The foundation announced Thursday that Esther L. George — the current president and CEO of the Federal Reserve Bank of Kansas City — will serve on its board. As a member of the board, George will support the foundation’s…
15 local companies selected for latest ScaleUP cohort
ScaleUp Kansas City announced Thursday the 15 entrepreneurs that were selected to the program’s latest cohort. Since its launch in 2015, 62 local business owners have graduated from the four-month program, which offers immersive training for companies looking to scale. “ScaleUP! KC has been — and continues to be — such a critical program for…
Hyper-sustainable coffee shop opens in Hyde Park
A Kansas City coffee roaster with a focus on sustainability and creating zero landfill waste is hoping its first shop will be a model for cafes around the nation. A product of the Kansas City-based Paris Brothers food and coffee distribution company, Mother Earth Coffee has been available in local grocery stores and via wholesale…
Silicon Valley accelerator 500 Startups invests in KC tech firm
A Kansas City firm planning to transform the world with its artificial intelligence tech recently landed in a highly-esteemed startup accelerator in Silicon Valley. Mycroft announced Wednesday that it’s in the latest cohort of 500 Startups, a global venture capital seed fund and startup accelerator that manages $200 million in assets and has invested in…
