Pennez wants to turn the page on youth illiteracy with AI app

August 9, 2016  |  Meghan LeVota

Rebecca Dove, Pennez

If you’re reading this, congratulations, you’re literate.

Statistically, this is something to be proud of as 773.5 million people are illiterate around the world. It also means that you’re more likely to have a higher-paying job and be able to more fully participate in society.

Rebecca Dove, a former elementary school teacher, saw first-hand that when literacy issues go unnoticed, it creates a domino effect that will harm the child the rest of her life. Dove said that poor readers are more likely to get held back, funneled into special education or not graduate.

But now she’s working to change that as founder of Pennez, a company that’s building an artificial intelligence app to help students improve their reading abilities and comprehension.

Growing up as a black woman in Miami County Kan., Dove said she feels lucky for her education. She knows that  the numbers disproportionately affect students depending on their race. Dove said that by the 4th grade, 82 percent African-American, 79 percent Latino, 72 percent American Indian, 54 percent Caucasian and 43 percent Asian students still struggle to read. Although this affects all students at a dramatic rate, Dove is passionate about evening the playing field.

Right now [minority] children mostly see slavery, sports or musicians in their books,” Dove said. “If they don’t see themselves in the characters it leads them to believe that they aren’t important. This lack of engagement could slowly pull them out of society, which polarizes the community.”

Founded in 2014, Pennez is an online platform that produces content with the goal of helping struggling and diverse readers through a variety of educational tools. The platform also includes articles, lesson plans, activities and interviews of multicultural authors. Dove says that minority groups are misrepresented in children’s publishing and hopes that Pennez will help all kids love reading.

[pullquote] “If they [minority children] don’t see themselves in the characters it leads them to believe that they aren’t important. This lack of engagement could slowly pull them out of society, which polarizes the community.”- Rebecca Dove[/pullquote]

In September, the company plans to launch a free, web-based application called Read2Think. The app is an artificial intelligence tool that will evaluate the reading habits of students and give teachers and parents deeper understanding. People can also register as beta users online to test the app’s features. 

The child will read into the computer or tablet, and the software will listen to the child, evaluate the recording and then give a score. Children are scored by a letter grade A through Z and are given a reading level upon evaluation. The system looks at vocabulary, fluency, reading speed and phonics. Once the application has passed its first rounds of testing, the team plans to add a feature that will match the child up with books to read based on their reading level, culture and interests.

Dove works part-time as an adjunct professor at Avila University, and has bootstrapped most of the funds for Pennez, which now employs seven people. Pennez received a $25,000 grant from IBM, $24,000 from Mozilla’s Gigabit Community Fund and $1,500 from UMKC’s Venture Creation Challenge. 

Dove says that the transition from teacher to entrepreneur hasn’t been easy.

“Getting funded really helped a lot because people began to see my vision as a viable product,” Dove said. “I definitely started as someone who wasn’t sure whether I belong, but now I feel like I have to be here.”

This fall, Pennez plans to pilot the app Read2Think with first- through eighth-grade students at four Kansas City-area schools and one in Chattanooga, Tenn. In total, 250 kids will test Read2Think.

Pennez CTO Quest Taylor said the focus of the pilot is to collect the voices of children so that the technology can be trained to learn with them.

A developer for over 15 years, Taylor said that besides the popularity of Siri, Skype and Google Voice, few firms have had a reason to include kids’ voices in their natural language processing algorithms.

He said Read2Think aims to offer a solution that learns how kids naturally speak.

“So far, all artificial intelligence solutions to this problem currently on the market have failed,” Taylor said. “We had to learn to create our own.”

Aside from artificial intelligence, the app uses natural language processing and artificial neural networks. It is designed to work with up to 90 different English accents as well as Spanish speakers.

While Taylor said that Pennez is focused on minority students, he hopes it will help all illiterate youth. However, he said he feels as if he has to constantly prove that the poor literacy rate is a problem.

“If there are this many children who can’t read, then it’s an issue,” Taylor said. “It’s pretty pathetic.”

Taylor says he used to advocate for teaching children how to code at an early age, but after he became aware of children’s literacy statistics he changed his tune a bit. Taylor now maintains that reading should be the top priority for students and that those in the startup community should worry about teaching children to code once we’ve solved this problem first.

“The Kansas City startup scene is both inclusive and exclusive,” Taylor said. “Only some of us are willing to help each other. … The money is here; the talent and designers are here. We all need to come together.”

startland-tip-jar

TIP JAR

Did you enjoy this post? Show your support by becoming a member or buying us a coffee.

Tagged , , ,
Featured Business
    Featured Founder

      2016 Startups to Watch

        stats here

        Related Posts on Startland News

        Biz class to barista: UMKC student’s mobile matcha cart hand-whisks crowds of thirsty fans

        By Tommy Felts | November 10, 2025

        Editor’s note: The following story was published by KCUR, Kansas City’s NPR member station, and a fellow member of the KC Media Collective. Click here to read the original story or here to sign up for KCUR’s email newsletter. HerCafe, a matcha business founded by a University of Missouri-Kansas City student and her friend, has found success with its weekend…

        Tim Tebow to entrepreneurs: Embrace the heavy lift if you want to reap life’s real profits

        By Tommy Felts | November 7, 2025

        COLUMBIA, Mo. — Business should be about driving impact, not just scoring another win, said former NFL quarterback Tim Tebow — challenging Midwest entrepreneurs, community builders, and investors to consider outcomes that boost others, not just one’s personal pocketbook. “Probably everybody in this room has been super blessed with skill sets, resources, relationships, opportunities, companies,…

        Here’s how a Prospect renewal project invests in both those who built KC and the city’s future

        By Tommy Felts | November 7, 2025

        Economic development initiatives are measured not just in buildings, but in opportunity, said Melissa Patterson Hazley, lauding the use of the Central City Economic Development (CCED) Sales Tax Program to transform underutilized parcels in Kansas City into modern, energy-efficient housing that support long-term neighborhood vitality. “Projects like Prospect Summit represent the intentional work of making…

        Fusing talent, passion: Serial founder trades his Screamin Cow for offshore talent hiring platform 

        By Tommy Felts | November 6, 2025

        Brad Starnes’ itch to lean into a newly realized pain point at the end of 2024 led to the acquisition of his Screamin Cow Marketing Group and the launch of another passion project, the former UMKC Student Entrepreneur of the Year shared. With the move — which sees Screamin Cow transitioned to Builders of Authority…