Area gamemaker Shoutz partners with Pitbull for mobile arcade
May 31, 2016 | Bobby Burch
Area tech firm Shoutz Inc. has launched a mobile gaming subsidiary that’s working with celebrity recording artist Pitbull.
Overland Park-based Shoutz Inc. recently announced the founding of GameRail, which partnered with Pitbull to offer a variety of casino-style games in both English and Spanish. The PitBull Arcade — which features the artist’s image — offers slots, arcade games and instant-win games.
Shoutz and GameRail hope to capitalize on the quickly growing mobile and social gaming category. Shoutz CEO Jim Mueller said that social gaming generated more than $4 billion revenue in the U.S. in 2015 and more than 85 million average annual users.
Mueller said Gamerail plans to target the 120 million adults in the United States who play the lottery.
“Mobile and social gaming is one of the highest-growth categories on the web today,” Mueller said in a release. “With GameRail, we are pioneering the social-lottery gaming sector by offering a collection of free-to-play interactive game themes.”
GameRail is a cross-device gaming platform, meaning it can be accessed via smartphone, tablet or computer web browser. The company plans to release an app in late 2016. In total, GameRail will feature 50 free games such as lottery, slots, card games, bingo and more.
GameRail generates revenue from in-game purchases and the sale of advertising. It also allows players to redeem tokens for gift cards to various retailers.
Formerly an Austin-based firm, Shoutz furthered its local footprint after it acquired Leawood-based Front Flip in 2015. Front Flip — which has more than 1 million downloads of its customer loyalty app — offers its users gifts and rewards to participating businesses. Shoutz develops mobile gaming with consumer engagement and loyalty programs within the retail, media and entertainment industries.
2016 Startups to Watch
stats here
Related Posts on Startland News
Two KC EdTech startups earn spots in latest LEANLAB cohort; launch set for August
It’s a highly selective process to join the fifth LEANLAB K-12 fellowship, said Katie Boody, but two Kansas City startups made the cut. K12 Perform and Base Academy of Music will join four other cohort members — hailing from the Midwest to Washington D.C. — in the August-to-November EdTech accelerator program. LEANLAB is partnering…
HechoKC cast in hand-made image of Chicano artist’s culture, family, community
Witnessing — and participating in — Kansas City’s renaissance has been amazing, said Luis Garcia, the longtime artist behind HechoKC. The Crossroads used to be a ghost town, said Garcia, who has been part of the KC scene since his years at the Kansas City Art Institute. He developed SPYN Studio, a branding and design…
Quartet of startups hop into the Digital Sandbox KC
Four early-stage businesses recently entered the Digital Sandbox KC program. The new startups demonstrate the ingenuity Digital Sandbox aims to attract for its grant-funding efforts, said Jeff Shackelford, director of Digital Sandbox KC. “From helping students prepare for college to analyzing voting records to predict legislative outcomes, the startups in the Sandbox are a great…
Newest Techstars KC class tackling payday loans, food safety, bots for business
Techstars Kansas City has revealed its 2018 cohort of startups. The 10 companies will make a big impact not only on Kansas City but the global economy, said Lesa Mitchell, managing director of Techstars KC. “Although our companies come from many industries, they share in common that they are all solving problems to make the…