Area gamemaker Shoutz partners with Pitbull for mobile arcade
May 31, 2016 | Bobby Burch
Area tech firm Shoutz Inc. has launched a mobile gaming subsidiary that’s working with celebrity recording artist Pitbull.
Overland Park-based Shoutz Inc. recently announced the founding of GameRail, which partnered with Pitbull to offer a variety of casino-style games in both English and Spanish. The PitBull Arcade — which features the artist’s image — offers slots, arcade games and instant-win games.
Shoutz and GameRail hope to capitalize on the quickly growing mobile and social gaming category. Shoutz CEO Jim Mueller said that social gaming generated more than $4 billion revenue in the U.S. in 2015 and more than 85 million average annual users.
Mueller said Gamerail plans to target the 120 million adults in the United States who play the lottery.
“Mobile and social gaming is one of the highest-growth categories on the web today,” Mueller said in a release. “With GameRail, we are pioneering the social-lottery gaming sector by offering a collection of free-to-play interactive game themes.”
GameRail is a cross-device gaming platform, meaning it can be accessed via smartphone, tablet or computer web browser. The company plans to release an app in late 2016. In total, GameRail will feature 50 free games such as lottery, slots, card games, bingo and more.
GameRail generates revenue from in-game purchases and the sale of advertising. It also allows players to redeem tokens for gift cards to various retailers.
Formerly an Austin-based firm, Shoutz furthered its local footprint after it acquired Leawood-based Front Flip in 2015. Front Flip — which has more than 1 million downloads of its customer loyalty app — offers its users gifts and rewards to participating businesses. Shoutz develops mobile gaming with consumer engagement and loyalty programs within the retail, media and entertainment industries.
2016 Startups to Watch
stats here
Related Posts on Startland News
LaunchKC lands keynote speaker from NASA; Techweek queries two Google developer advocates
Pitch Day for LaunchKC is expected to lift off next month with an opening keynote address from NASA executive Kira Blackwell. Remarks are expected to delve into NASA iTech, a year-long effort to find innovative ideas that address challenges and fill gaps in five critical areas identified by the space agency as having a potential impact…
CBD startup: Young father sees Native Hemp Co. as the launch of a health revolution
At 21 years old, Rich Dunfield IV felt like an absentee father, he said. Struck in his prime with painful ailments after a tick bite — nerve and belly problems, anxiety and depression — he was home but not present. “My entire life was rooted in fatherhood. I started young, but I embraced it. Lyme…
New Lawrence Blade & Timber just the edge of Swell Spark’s ongoing brand evolution
A newly opened Lawrence Blade & Timber — well-positioned on the college town’s popular Massachusetts Street — features the axe-throwing brand’s first “retailtainment” concept. It’s a reflection of parent company Swell Spark’s ongoing push to keep Blade & Timber (as well as the Choir Bar and Breakout businesses) fresh amid an increasingly crowded experience-based entertainment…
25th anniversary: Roasterie founder Danny O’Neill recalls humble start with just ‘nickels and pickles’
Brewed in a recession, Danny O’Neill wasn’t sure The Roasterie would sell a single cup of coffee, let alone percolate into an iconic Kansas City brand, the founder said as he reflected on the regional coffee titan’s 25th anniversary. “The only idea I had was coffee,” O’Neill said of his decision to jump ship from…