Area gamemaker Shoutz partners with Pitbull for mobile arcade
May 31, 2016 | Bobby Burch
Area tech firm Shoutz Inc. has launched a mobile gaming subsidiary that’s working with celebrity recording artist Pitbull.
Overland Park-based Shoutz Inc. recently announced the founding of GameRail, which partnered with Pitbull to offer a variety of casino-style games in both English and Spanish. The PitBull Arcade — which features the artist’s image — offers slots, arcade games and instant-win games.
Shoutz and GameRail hope to capitalize on the quickly growing mobile and social gaming category. Shoutz CEO Jim Mueller said that social gaming generated more than $4 billion revenue in the U.S. in 2015 and more than 85 million average annual users.
Mueller said Gamerail plans to target the 120 million adults in the United States who play the lottery.
“Mobile and social gaming is one of the highest-growth categories on the web today,” Mueller said in a release. “With GameRail, we are pioneering the social-lottery gaming sector by offering a collection of free-to-play interactive game themes.”
GameRail is a cross-device gaming platform, meaning it can be accessed via smartphone, tablet or computer web browser. The company plans to release an app in late 2016. In total, GameRail will feature 50 free games such as lottery, slots, card games, bingo and more.
GameRail generates revenue from in-game purchases and the sale of advertising. It also allows players to redeem tokens for gift cards to various retailers.
Formerly an Austin-based firm, Shoutz furthered its local footprint after it acquired Leawood-based Front Flip in 2015. Front Flip — which has more than 1 million downloads of its customer loyalty app — offers its users gifts and rewards to participating businesses. Shoutz develops mobile gaming with consumer engagement and loyalty programs within the retail, media and entertainment industries.
2016 Startups to Watch
stats here
Related Posts on Startland News
How this reality TV star is using his platform to help tech students start life-changing careers without heavy debt
Nehemiah Clark stands at the crossroads of reality TV and inclusive tech education. As a former cast member on MTV’s “The Real World: Austin” and a frequent competitor on the Paramount+ “The Challenge” series, Clark leverages his audience to further the mission of SnapIT Solutions, he shared. “On [‘The Challenge’], I’ve talked about what I…
How Charlie Hustle’s wholesale expansion, collegiate licensing is growing its brand beyond the KC Heart
Chase McAnulty is on a mission to build Charlie Hustle into a national brand, he shared, without losing the company’s roots in Kansas City. “We’ve really driven the narrative that not only celebrates culture, but civic pride. It’s a challenge to go to these other markets and give them their version of the KC Heart,…
Two UMKC-linked research teams earn Comeback KC Ventures funding for COVID innovations
Two research teams tied to the University of Missouri-Kansas City have received proof-of-concept funding support through Comeback KC Ventures and will take the next step toward bringing their innovations from the university lab to market to solve problems related to the COVID-19 pandemic, the funding program announced. Funds from Comeback KC Ventures focus on the…
She sends food to the dinner table, instead of the trash can; how one social venture is saving family mealtime with would-be waste
A Kansas City nonprofit’s innovative approach is reducing food waste, fighting food insecurity, and restoring family mealtime. Pete’s Garden, founded in 2019 by Tamara Weber, partners with caterers, restaurants, and food service organizations to save unserved, prepared food that would otherwise be thrown out. Weber and a team of volunteers portion and package that food…