Area gamemaker Shoutz partners with Pitbull for mobile arcade
May 31, 2016 | Bobby Burch
Area tech firm Shoutz Inc. has launched a mobile gaming subsidiary that’s working with celebrity recording artist Pitbull.
Overland Park-based Shoutz Inc. recently announced the founding of GameRail, which partnered with Pitbull to offer a variety of casino-style games in both English and Spanish. The PitBull Arcade — which features the artist’s image — offers slots, arcade games and instant-win games.
Shoutz and GameRail hope to capitalize on the quickly growing mobile and social gaming category. Shoutz CEO Jim Mueller said that social gaming generated more than $4 billion revenue in the U.S. in 2015 and more than 85 million average annual users.
Mueller said Gamerail plans to target the 120 million adults in the United States who play the lottery.
“Mobile and social gaming is one of the highest-growth categories on the web today,” Mueller said in a release. “With GameRail, we are pioneering the social-lottery gaming sector by offering a collection of free-to-play interactive game themes.”
GameRail is a cross-device gaming platform, meaning it can be accessed via smartphone, tablet or computer web browser. The company plans to release an app in late 2016. In total, GameRail will feature 50 free games such as lottery, slots, card games, bingo and more.
GameRail generates revenue from in-game purchases and the sale of advertising. It also allows players to redeem tokens for gift cards to various retailers.
Formerly an Austin-based firm, Shoutz furthered its local footprint after it acquired Leawood-based Front Flip in 2015. Front Flip — which has more than 1 million downloads of its customer loyalty app — offers its users gifts and rewards to participating businesses. Shoutz develops mobile gaming with consumer engagement and loyalty programs within the retail, media and entertainment industries.
2016 Startups to Watch
stats here
Related Posts on Startland News
Royals roll out the blue carpet for entrepreneurs with campaign focused on small businesses that define KC, its fandom
Editor’s note: The Kansas City Royals is an advertiser with Startland News, although this report was produced independently by Startland News’ nonprofit newsroom. Kansas City’s hometown baseball team is coming to the plate with a new pitch as opening day nears: a marketing campaign for the Royals that puts its city, fans and inspiring local…
Made in KC reveals plans for Barrywoods shop in the Northland (and where it’ll open next)
Made in KC is intentionally growing where local demand takes it, said Keith Bradley, detailing the brand’s expansion plans that hinge on customer convenience and include a new store in a prominent Northland shopping center. “We realized that we don’t have a strong presence in the Northland,” said Bradley, a co-owner of Made in KC…
National pain points meet local solutions at C3KC; How ‘energy of the day’ can spark lasting change
Editor’s note: The Junior League of Kansas City — through its C3KC conference — is an advertiser with Startland News. Fostering conversations about the most-pressing concerns facing communities not only helps expose the best of Kansas City innovation, said Becky Haddican, it also serves as a catalyst for even greater collaboration in the future. Now in…
AI-generated bedtime stories are just the first chapter in JQ Sirls epic venture to make the publishing industry more inclusive
Every great children’s story deserves the opportunity to be published, JQ Sirls said, adding his own footnote that more people are qualified than they think to create them. “I could put 1,000 people in one room and tell them all to write a short story about their childhood. While many of them may have a…